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Peter Hinssen      

Cloud Computing & Technology Expert, Thought Leader & IT Strategist

Peter Hinssen is a serial entrepreneur, adviser and keynote speaker on the topics of radical innovation, leadership and the impact of all things digital on society and business.

Hinssen is the author of five bestselling business books. “The Phoenix and The Unicorn” (March 2020) is a book about the Phoenix, about those companies that – just like the mythical bird – are able to rethink themselves in cycles: time and time again they rise from the ashes of the old, and come out stronger than ever before. “The Day After Tomorrow” (June 2017) is about surviving in times of radical innovation. “The Network Always Wins” (2014) explains how and why companies have no choice but to become a network when the outside world has evolved into one. In “The New Normal” (2010), Hinssen writes about how companies should explore the limits of the digital world, and what happens when technology just becomes ‘normal’. “Business/IT Fusion” (2008) is a guide about how to solve the conflict between business and IT. Hinssen is frequently asked to contribute to (international) publications and is a Forbes contributor as well as a LinkedIn Influencer.

Hinssen is a world-renowned thought leader on radical innovation who has given numerous keynote presentations around the world, for companies such as Google, Apple, Facebook, Amazon, Accenture, Microsoft, … and has been the keynote headliner for many internal conferences for Fortune1000 companies. He lectures at renowned business schools like the London Business School, the MIT Sloan School of Management and the Paul Merage School of Business at UC Irvine. He is also a multiple board advisor on subjects related to innovation and technology.

For more than fifteen years, Hinssen led a life of technology start-ups. His first company e-COM was acquired by Alcatel-Lucent, his second, Streamcase, by Belgacom, and Across Technology by Delaware Consulting. His third venture (Porthus) was quoted on the stock exchange in 2006 and acquired by Descartes. Between start-ups, he has been an Entrepreneur in Residence with McKinsey & Company, with a focus on digital and technology strategy. Hinssen's current company nexxworks helps organisations become fluid, innovate and thrive in The Day After Tomorrow.

Speech Topics


The Phoenix and the Unicorn

Unicorn start-ups are brilliant. But, let’s be honest, very few of us will start one, become one, or work for one. Most of us are connected to large companies that often struggle to keep themselves relevant for the ever-changing customer. That’s why this keynote is about a creature that’s just as magical but perhaps offers a more realistic inspiration: the Phoenix. These are the companies that – just like this mythical bird – are able to rethink themselves in cycles: time and time again they rise from the ashes of the old, and come out stronger than ever before. They are the Walmarts, the Volvos, the Disneys, the Apples, the Microsofts, the Ping Ans, the Assa Abloys and AT&Ts of this world.

The Never Normal

Innovation doesn't end with 'digital'. In the past decade, digital became the 'New Normal', but the next decade will see a myriad of change and disruption. We can see them as threats, but we should embrace them as fundamental opportunities for radical change. The next decade will be the Never Normal. How do we prepare our companies for this Never Normal? How can traditional companies re-invent themselves and become a Phoenix that thrives on opportunities? In this session we will explore the mechanisms of the Never Normal, and show what it takes to build a strategy for uncertain times, and how to organize to take advantage of disruption.

A World without Order

As we're drawn further into the 21st century by the dawn of a new decade, the very concept of 'world order' seems more elusive than ever before. Literally, because we're now down to what Ian Bremmer calls a G-zero world: a post-G-20, post-G-8 and post-G-7 era with a geopolitical landscape that is more unstable than at the peak of the Cold War during the Cuban Missile Crisis. Figuratively because a series of seismic shocks, that are societal, ecological, technological and biological in nature, have taken away any global form of structure or predictability. While we have been busy managing our countries and companies locally, entropy has been devouring our overarching systems.

The Two Faces of Innovation: Insights from Silicon Valley & China

Silicon Valley and China’s tech ecosystem cities (such as Beijing, Shanghai, Hangzhou and Shanghai) are the fastest evolving innovation hubs in the world. But inspiration from pioneering startups, corporates and academics from these distant corners of the globe should not be an ‘either, or’ story. Each has its very own background, innovation DNA, culture, methods and strategies. Each has the potential to trigger you in ways you’d never thought possible.

And who better to inspire you in the matter than serial entrepreneur & Silicon Valley aficionado Peter Hinssen and China evangelist Pascal Coppens?

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