Peter Moore Smith as executive vice president, executive creative director, working on the General Mills account. He previously ran the global account for Citibank at Publicis NY, and prior to that ran the Bank of America account at BBDO NY, where he was also a copywriter on accounts including Visa, Pepsi, GE, HBO, AOL, and FedEx. As well as winning awards, including the One Show Pencil, the Gold Lion, Addys, Andys and Clios, he is also a published novelist and screenplay writer.

Advertising, Communication, Marketing,