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Peter Mosley        

Specializes in branding, Internet strategy, communications and creative development.

In his thirty years of successful marketing and communication management he has held executive creative posts with a number of multi-national advertising agencies (Ronalds Reynolds, Hartford & Associates, BBDO). In addition, he has extensive client-side experience as President and CEO and Member of the Board of Directors, of a Canadian public corporation in the electronics industry. (Peterson Electronics/AVI)

Peter has highly-developed strategic marketing communications, general management, creative and writing expertise, focusing on Creative Development, Internet, User Experience and Branding issues. As well, he possesses in-depth knowledge of a large number of vertical markets and a wealth of experience in creating compelling business cases for use in corporate decision making.

Peter consults to organizations in the areas of Effective Communications. He has acquired the rights to the material contained in The Cluetrain, is on the faculty and sits on the board of a number of marketing trade associations, as well as conducting regular lectures and workshops.

Most recently, he was the Senior Partner, Creative Director responsible for the Brand Building Practice of marchFIRST, formerly USWeb/CKS, in Canada.

Peter is the Past President of The Direct Marketing Association of Toronto and the owner/proprietor of Canada's leading online publication about digital marketing, online communications and social media.

His current role is as manager at WEBi at the University of Waterloo.

Speaking Engagements

A dynamic and entertaining speaker, he has captivated audiences for over 20 years with his humorous style and memorable presentations. Topics offered:

"Developing the Creative Craft" "Professional Presentation Course and Workshop" "Effective Persuasion" "Advanced Internet Marketing - An Overview of The
Cluetrain" "Effective Communications" "Brand Building Online" "User Experience and Usability"

Custom presentations, courseware and workshops available.

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