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Phil Lempert  

Consumer Trend Tracker; Food Trends Editor at NBC's "TODAY;" Author

For more than 25 years, Phil Lempert, an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape, has identified and explained impending trends to consumers and some of the most prestigious companies worldwide. Known as The Supermarket Guru ®, Lempert is a distinguished author and speaker who alerts customers and business leaders to impending corporate and consumer trends, and empowers them to make educated purchasing and marketing decisions.

As one of America’s leading consumer trend-watchers and analysts, Lempert is recognized on television, radio and in print. For twenty plus years Lempert has served as food trends editor and correspondent for NBC News’ TODAY show, reporting on consumer trends, food safety and money-saving tips, as well as showcasing new products, as well as regular appearances on ABC’s The View, The Oprah Winfrey Show, 20/20, CNN, CNBC, FOX , as well as on local television morning and news programs throughout the country.

Lempert was one of the pioneers of the new information media, founding in 1994. The website is now one of the leading food and health resources on the Internet, visited by more than 9 million people each year. offers thorough food ratings, analyzes trends in food marketing and retail and features health advice, unique recipes, nutrition analysis, allergy alerts and many other resources to help consumers understand their food, health, lifestyle and shopping options.

Lempert is the founder and editor of The Lempert Report, Food, Nutrition & Science, Facts, Figures & the Future and The Food Journal. He is contributing editor of Supermarket News, which exclusively runs his trade columns both in its magazine and on its website; as well as a content partner with SN which includes custom consumer surveys and other projects. He has been profiled and interviewed by USA Today, The New York Times , The Christian Science Monitor, The Wall Street Journal, Forbes, Newsweek and Ad Age , and is interviewed by hundreds of publications each year. He is also a columnist for The Chicago Sun-Times, Huffington Post and Celebrity Cooking magazine. He is on the Executive Committee of Michelle Obama's Chefs Move to School program.

Lempert is the author of Being the Shopper and Healthy, Wealthy & Wise. His previous books include: Phil Lempert’s Supermarket Shopping & Value Guide, Top Ten Trends for Baby Boomers and Crisis Management: A Workbook for Survival.

Lempert is a spokesperson for ConAgra Foods and works with various ConAgra brands and their retail partners to help communicate strategies on saving money, healthier eating and food trend information to America's shoppers.

Lempert graduated from Drexel University with degrees in Marketing and Retail Management and did post-graduate at Pratt Institute. He worked at McDonald’s and Howard Johnson’s before joining his family’s food brokerage firm. Lempert went on to found Lempert Advertising, a full-service, award-winning advertising agency.

A resident of California, Lempert’s roots are in the Belleville, New Jersey, dairy farm started by his grandfather. The family food tradition carried on through his father’s work as a food manufacturer, distributor and broker and then to Phil Lempert, The Supermarket Guru ®.


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Speech Topics

NOTE: A Customized Consumer Survey - INCLUDED with your presentation

In preparation for his speech, Phil Lempert polls his online consumer panel of over 80,000 members about their attitudes on issues relevant to your products/services and industry - it is your opportunity to understand how your current and future consumers are thinking about the most critical issues facing your organization at the exact moment of his presentation.

How to Profit from Change in an Uncertain Economy

Rising prices and a downturn economy have created a major shift in buying habits and consumer attitudes. Now more than ever, profits depend on being a step ahead and anticipating how those shifts will affect your business. In this presentation Lempert outlines how your consumers are using lessons learned over the past 18 months to get on the road to recovery. Lempert also examines what's changed forever and what traits from before the downturn remain.

Trend Watch: The Future of Your Business

In a unique presentation that will change the way you do business, trend expert Phil Lempert opens the door on the future and shows where the opportunities lie for serious business growth. Lempert links growth to key trends in business and demographics, including:

  • The Aging of America: The first Baby Boomers turn 65 in 2010 - what does "boomer retirement" mean for your products, your customers and your labor force?
  • Technology at the Crossroads: Are you prepared to compete with savvy, informed customers?
  • America's Financial Report Card: What opportunities exist for your company to provide solutions to America's new financial model?
  • Micro-Advertising: How are you cutting through the clutter to compete in a digital, 24/7 downloadable and on-demand frontier?
  • Social and Economical Responsibilities: Is your company green or about to wilt?

Changing Choices: A Look at the Retail and Consumer Marketplace

There is a new face in retailing and consumer products—and buyers are loving it! The "category busters," like Home Depot, Trader Joe's and Wal*Mart and the thousands of new choices in consumer products focused on health and wellness have changed the landscape forever. In the rapidly shifting space, what is successful and why? What retail formats are growing and which are declining? What are the next category busters to come and what is the next trend ahead in the consumer product space? Are supermarkets and mass retails on the path to becoming tomorrow's dinosaurs? One of the world’s most respect consumer trend experts who the media consistently turns to in reviewing and previewing new products and services, Phil Lempert reviews key consumer factors that will lead your business to the next retail opportunities.

The Supermarket Guru Social Media Symposium

The way in which we communicate with consumers has drastically changed with the arrival of online and mobile social media. Every year, more and more social networks, apps, and technologies emerge –– and hundreds of thousands of new users join them each day. Though it may seem daunting, each new social outlet is a new opportunity to connect with the people who buy your products and interact with your brand regularly. Execute your social strategy correctly, and you can optimize your existing customers’ experience with your brand, and bring new customers to the register. But where should you start?

The Supermarket Guru Social Media Symposium is a comprehensive, one-day workshop designed to help food companies and food retailers win in the social arena. Led by Phil Lempert and his team of social and mobile experts, the half-day symposium will leave you with an improved understanding of what can be done NOW to start putting your social media to work in order to generate new customers, increase transaction sizes, and inspire brand loyalty. Lempert and his team combine expert knowledge with real-world case studies of social successes and failures to paint a broad picture of what’s available to retailers today. This symposium constructs a foundation of basic knowledge of networks such as Faceboook, Google+, Twitter, and FourSquare, on which to build a complete understanding of how consumers are using these technologies to decide what to buy, and where to buy it. It is the time to take advantage of the tools available, and kick start your social strategy.

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