Phil Wainewright is an influential commentator and strategist on Internet computing and its impact on business, with a track record of spotting key themes and trends at an early stage.

Since 1998, Phil Wainewright has been a thought leader in cloud computing as a blogger, analyst and consultant. He is best known for his Software as Services blog on ZDNet, and also blogs on social business at The Connected Web.

Phil Wainewright is also the CEO of a strategic consulting group, where he advises US and European SaaS and cloud vendors on messaging, positioning and go-to-market, and has developed a framework to help enterprises harness the cloud for business transformation. His newest role as an industry advocate is as Vice-President of European industry trade association EuroCloud.

For more than a decade, Phil Wainewright has promoted the business benefits of software-as-a-service and cloud computing and championed industry best practices. Through marketing, he has helped product teams position their offerings accurately and create compelling messages that capture attention and inspire action.

Phil Wainewrights blogs shape the agenda for the industry, and he is a frequent speaker and roundtable moderator at conferences and customer events.

Phil's published output in this role includes white papers, webinars and podcasts for client companies including Salesforce.com, Oracle, WebEx, Rearden Commerce, Business Objects, Bungee Labs, OpSource and Cape Clear Software.

Phil Wainewright speaks about business transformation through cloud computing - helping enterprise leaders understand how the adoption of cloud applications and platforms lets them meet the challenges of today's global, 24/7 connected world, how it transforms the way people work and do business, and its impact on the role of the CIO.

He specializes in on-demand services (SaaS/PaaS), services architectures (SOA) and Web 2.0/Enterprise 2.0, and has closely observed the evolution of software as a service (SaaS) and more recently platform as a service (PaaS).

Phil Wainewright has a degree from University College, London and is based in the UK.

Innovation, Marketing, Europe, Cloud Computing, Databases & Infrastructure, Technology, Strategic Planning, Futurism, Visionary, Thought Leaders, Thought Leader, Business,