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Philip Kotler        

International Marketing Professor; Author & Marketing Consultant

Philip Kotler is the S.C. Johnson & Son Professor of International Marketing at the Kellogg School of Management at Northwestern University. Professor Kotler has significantly contributed to Kellogg's success through his many years of research and teaching there. Kotler is known in the industry as "The Father of Modern Marketing".

Professor Kotler is the author of 57 books including: Marketing Management: Analysis, Planning, Implementation and Control, the most widely used marketing book in graduate business schools worldwide; Principles of Marketing; Marketing Models; Strategic Marketing for Nonprofit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism; The Marketing of Nations; Kotler on Marketing; Building Global Biobrands; Attracting Investors; Ten Deadly Marketing Sins; Marketing Moves; Market Your Way to Growth; Winning Global Markets; and Confronting Capitalism. He has published over one hundred and fifty articles in leading journals, several of which have received best-article awards.

He received his Master's Degree at the University of Chicago and his PhD Degree at MIT, both in economics. He did post-doctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.

Kotler was the first recipient of the American Marketing Association's (AMA) "Distinguished Marketing Educator Award" (1985). The European Association of Marketing Consultants and Sales Trainers awarded Kotler their prize for "Marketing Excellence". He was chosen as the "Leader in Marketing Thought" by the Academic Members of the AMA in a 1975 survey. He also received the 1978 "Paul Converse Award" of the AMA, honoring his original contribution to marketing. In 1989, he received the Annual Charles Coolidge Parlin Marketing Research Award. In 1995, the Sales and Marketing Executives International (SMEI) named him "Marketer of the Year." In 2011, he was given the title of being a Legend in Marketing; in 2012, he was #1 on the Management A-List of Academics; in 2013 he became the first recipient of the William L. Wilkie American Marketing Association Foundation's "Marketing for a Better World" Award for significant contributions to marketing theory and practice; also in 2013, he was inducted in the Management Hall of Fame; also in 2013, he became the first recipient of the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice.

Kotler has consulted for such companies as IBM, General Electric, AT&T, Honeywell, Bank of America, Merck and others in the areas of marketing strategy and planning, marketing organization and international marketing.

He has traveled extensively throughout Europe, Asia and South America, advising and lecturing to many companies about how to apply sound economic and marketing science principles to increase their competitiveness. He has also advised governments on how to develop and position the skill sets and resources of their companies for global competition

Speech Topics


Strategic Marketing

Sales and Marketing

New Products Development

Marketing Organizations and Planning

Marketing for Cultural Organizations

Hospitality, Tourism, and Place Marketing

How to Create, Win and Dominate Markets

The Strategy of Marketing

Tapping Your Creativity

Gears in Motion: Strategic Planning

Economic Issues: Taming the Beast

Chaotics: The Business of Managing & Marketing in The Age of Turbulence

News


Philip Kotler Quotes (Author of Marketing Management)

18 quotes from Philip Kotler: 'Marketing is a race without a finishing line', ' Marketing is not the art of finding clever ways to dispose of what you make. It is the art ...

Philip Kotler (Author of Marketing Management)

About Philip Kotler: Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textb...

Pandemic aftermath

"Keep yourself busy."

It seems government has virtually lifted lockdown. Many stores and malls are open, even if partially.

Still, the rule is don’t go out unless necessary. You can send your driver to do errands: buy grocery, cooked food, medicines, hardware items. Or send him to LBC. If you need to send something urgent, like cooked food or a gift or a greeting, even cash, to a friend or relative, Grab and similar services are readily available. Their rates are reasonable considering the messengers are literally risking their life to serve you. 1. So don’t go out. Believe me you save your life and you save a lot of money. Usually, if you dine out your partner tends to stray into shops like Uniqlo, Zara, Gucci, and worst, Hermes. Zara has made this marketing innovation where one must buy the latest dress or clothing every two weeks because after two weeks it will disappear. 2. Wash hands every time you feel you should wash your hands. 3. Wear a mask because that is now the common courtesy. 4. If you see more than two people, keep your distance. 5. Drink a lot of water and fluids. Not Coke. 6. Take your vitamins and maintenance medicines. 7. Keep yourself busy. Write. Read books and magazines. In print and online. Educate yourself. Clean up your computer disks, your clothes cabinet, your bookcases, your files. 8. Do a little maintenance work like minor carpentry (I finished a book shelf and a wall), electrical and plumbing work. I fixed a small garden. Subscribe to the New York Times, Washington Post, The Economist, Wall Street Journal. Their COVID articles are all free. Plus read medical papers and journals.
9. Create a hobby. I am learning oil painting. In high school, every summer, I used to draw for komiks magazines. But if you want to draw or paint, don’t do carpentry or things like drilling holes. You need a steady pulse and hand in art. 10. Irony of ironies, I want Duterte to extend the lockdown. I want to finish two long delayed books.

Meanwhile, the famous marketing guru, Philip Kotler, writing for the Sarasota Institute on April 13, 2020, has identified possible changes in consumer behavior as a result of the global pandemic.

He says: When the COVID-19 crisis is over, capitalism will have moved to a new stage. Consumers will be more thoughtful about what they consume and how much they need to consume.

Some weaker companies and brands will vanish. Consumers will have to find reliable and satisfying replacement brands.

The coronavirus makes us aware of how fragile our health is. We can catch colds easily in crowds. We must stop shaking hands when we meet and greet. We need to eat more healthy food to have a greater resistance to germs and flus.

We are shocked by the inadequacy of our health system and its great cost. We need to stay out of the hospital and play safe.

The sudden loss of jobs will remain a trauma even after workers get jobs back. They will spend and save their money more carefully.

Staying home has led many consumers to become producers of their own food needs. More home cooking, more gardening to grow vegetables and herbs. Less eating out.

We place more value on the needs of our family, friends and community. We will use social media to urge our families and friends to choose good and healthy foods and buy more sensible clothing and other goods.

We will want brands will spell out their greater purpose and how each is serving the common good. People will become more conscious of the fragility of the planet, of air and water pollution, of water shortages, and other problems.

More people will seek to achieve a better balance between work, family and leisure. Many will move from an addiction to materialism to sensing other paths to a good life. They will move to post-consumerism.

Capitalism remains the best engine for efficient economic growth. It also can be the best engine for equitable economic growth. It doesn’t change to socialism when we raise taxes on the rich. We have given up on the false economic doctrine that the poor win when the rich get richer. Actually the rich will get richer mainly by leaving more money in the hands of working class families to spend.

As the coronavirus crisis shows us, a robust public health system is in the best interest of all – rich and poor alike. It is time to rethink and rewire Capitalism and transform it into a more equitable form – based on democracy and social justice. Either we will learn to share more like Scandinavian countries, or we will become a banana republic. We are all in this together.

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