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Philippa Gamse      

E-Commerce and Business Trends Analyst

PHILIPPA GAMSE is a consultant and professional speaker on eBusiness and Website strategy. She helps companies, small businesses and nonprofit organizations to maximize their return on investment in their Internet presence. She is a Certified Management Consultant, a designation earned by less than one percent of professionals.

Her clients come from a wide range of industries in both N. America and Europe, including Harley-Davidson Motor Company, P&O Cruises (UK) Ltd., Reed Exhibitions, Prudential Real Estate Affiliates, the Produce Marketing Association and the International Association for Exhibition Management.

Her track record of innovative thinking around Web strategy has led to key improvements in the online enterprises of her clients, who report significantly increased levels and quality of leads, sales and customer relationships.

Philippa is regularly contacted by media for her expertise on subjects including eBusiness strategy best practices, creating Websites that produce results, and small business online techniques and solutions. Her business articles (available for reprint at her Website) appear widely across the Web, and in many association publications.

She combines her extensive knowledge and background with her British accent and dry humor. You’ll be both informed and entertained when Philippa brings you “the Internet in English”.

Speech Topics

Approaching technology strategy

This program looks at new and emerging technologies, both of general interest, and customized for your industry. It discusses how these relate to your business; short, medium and long term planning; understanding the human issues and barriers to technology adoption; and evaluating your return on investment.

Beyond Hits: Mining for Gold in your Web Traffic Reports

Understanding your traffic patterns is absolutely key to measuring the success of your site - but what do all the numbers and graphs really tell you?

Emotionally Connected Websites

People make decisions emotionally, not intellectually. We all know that. So why do most Websites fail to create the crucial emotional connections with their visitors which can significantly enhance their response and ongoing return on investment?

Making the Internet Work for You

No matter how far along you are in creating your Web site, you'll benefit from this seminar. Whether you are putting up a Web site for the first time or have been online since the beginning and no matter how large or small your business is, you'll pick up practical advice that you can put to use at once.

The Top Seven Strategies for Website Success

Seven critical strategic considerations, issues and opportunities for any company or organization with a Web presence - whether primarily business to business, or business to consumer. Offers plenty of customized examples, case studies and solutions.

Videos


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Winning Web Strategies
added about 7 years ago

Speech Topics


Creating Digital Connections - With Feeling!

Visitors to your digital presence make decisions on an emotional basis, even if they quickly rationalize those decisions. Yet many websites are dry, unappealing, and often frustrating. Social media communications simply promote "company-speak", and fail to engage their followers in authentic dialogue.

So is it really possible to connect emotionally on a screen?

How do we show that we recognize who our visitors are and what they need? How do we make them feel listened to, understood and appreciated? How do we motivate them to do business with us? How do we provide the next best thing to a real conversation with a real person?

This program explores ways to personalize your visitors' experience, so that you can create and sustain lasting - and profitable - digital relationships.

Following this highly customized program, you'll know how to:

  • Identify and construct "personas" for a deeper understanding of your various audiences;
  • Create engaging content and compelling navigation structures for maximum appeal and minimum confusion;
  • Promote your business online with credibility, authenticity and differentiation;
  • Avoid common mistakes which annoy visitors and block conversions.

The Top Seven Rules that Define your Digital Strategy

Effective digital marketing requires consistently well thought-out and well executed strategies and tactics. Many decisions are involved in ensuring that you're investing wisely in your online presence, making the most of all opportunities, and maximizing your return on investment.

This program discusses the most effective strategies and tactics for ensuring a winning website, social media and mobile presence.

You’ll learn how to:

  • Design and implement an integrated website, social media and mobile marketing plan;
  • Ensure an optimal web governance structure within your organization, assigning the right roles to the right people;
  • Create emotionally compelling content to appeal to different audiences, for minimum confusion and maximum engagement; and
  • Evaluate the effectiveness of your digital presence to cut through the politics and maximize success.

Leadership Best Practices for Digital Success

With good planning and implementation, your digital presence should be both a revenue-generating and a cost-savings centre that positions you at the cutting edge of your industry.

But instead of fitting conveniently into a “box” within one department, the web and social media impact your entire business. The hierarchical management structure of many organizations doesn’t just fail to leverage digital opportunities – it quite often sabotages them!

So, where does your digital presence “live” within your business, and who should be in charge of it? What management and leadership skills are required?

How do you overcome all the politics and “turf” issues?

This presentation explores best governance and leadership practices for ensuring digital success.

Following the program, you will understand how to:

  • Create the best management and decision-making structure within your organization;
  • Think outside traditional (and limiting) departmental boundaries;
  • Distinguish between helpful and misleading best practices; and
  • Get beyond “politics and pecking orders” to maximize effective decision-making.

Big Data for Any-Size Company

I’ve audited over 5,000 web presences since 1995, and over 95% of them were leaving money on the table – either through missed opportunities for sales and leads, or through time and energy expended to little or no avail.

There are plenty of evaluation tools, both for your website, and increasingly, for social and mobile media. Yet many business owners are still not sure how to measure their digital success, or how to identify clear problems – and they’re leaking money and other resources every day.

Find out what’s really going on with your digital marketing efforts – and how to leverage them effectively. This program will help you to ensure that you’re using the best tactics, allocating an appropriate mix of resources, making the most of all opportunities, and maximizing your return on investment.

You’ll learn how to:

  • Select digital marketing measurement tools to meet your specific needs;
  • Drill down beyond the “feel-good” numbers for actionable information;
  • Identify and fix hidden “leaks” in your digital presence which are draining your bottom line; and
  • Apply new insights across the organization for maximum impact.

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