Sports Illustrated Swimsuit Issue to feature more curvy sirens in ‘Swimsuits for All’ ad
Serious curves ahead. Full-figured beach babes loom extra-large in the Sports Illustrated Swimsuit Issue on newsstands next week, thanks to three plus-size models, one of whom is a silver-maned siren old enough to be eligible for AARP. The trio of manequins with meat on their bones are showcased in a three-page advertisement for Swimsuits for All, an e-retailer that specializes in plus-size swimwear — that’s a size 8 and up in the fashion industry. The campaign is #SwimSexy. So, yes, the company bought its way into the glossy page-turner that’s become an annual must-see and grown into a $1 billion business since its debut in 1997.