As head of games research at IHS, Piers Harding-Rolls leads a team of analysts tracking the evolution of the games sector across all major packaged game and digital games segments. He is regularly quoted across specialist and consumer press on games-related topics and is an acknowledged expert in the market transition from physical media to digital games opportunities.

Prior to joining the company in 2005, he worked for eight years as a leading analyst of the IT services and software industries involved in both consulting projects and published research for high profile international companies. His recent research includes analysis of the PC social networking games opportunity and multiplayer online games, tracking adoption of new business models, the evolving multi-channel retail model, and online console connectivity, strategies and trends.

Technology, Information Technology, Science and Technology Professionals, Video Gaming, Science, Research scientist, Researcher, Research & Exploration, Virtual Reality Virtual Worlds,