A Brand Management expert Prof. Prriya Raj has over 30 years of industry and consulting experience. An MBA topper from MONIRBA, Allahabad University, he has worked with corporates (S.Kumars), dvertising agencies (Mudra Communications, R K Swamy/ BBDO and Momentum), and media houses in Publications and broadcasting (Mitra Prakashan and Sahara TV) amongst others. Considered a leading expert in the area of branding, integrated communication and media, he has worked on brands including Nestle Cerelac, Rasna, Bayer Baygon, Greaves, Taj Group of Hotels, and India Infoline. An internationally acclaimed management cartoonist, Prof. Prriya Raj has published daily management cartoon columns in newspapers like DNA, The Hindu, The Financial Express, The Pioneer and Hong Kong Standard. He has also done a regular column for The Chartered Accountant. His books include ‘Under The Pyramid' (IBH, 1998), ‘Counterpoint' (BPI, 1999), ‘Corporate Cartoons' and ‘Business Cartoons' (both by Vision, 2004). His management diary ‘Organise & Smile' with a time management system and corporate cartoons on every page has been launched by Nightingale for the year 2011. He is currently working on his next book scheduled to be published by an international publisher. He has been invited as a keynote speaker at several occasions as well as to deliver modules on Brand Management in various in-company MDPs. A lateral thinker, he is now a Professor of Marketing with Asia-Pacific Institute of Management, New Delhi and has taught advanced courses in Strategic Brand Management, Integrated Marketing Communications, Creativity in Marketing and Marketing in Turbulent Times. His special areas of interest are Brand Management, Marketing Communication, Corporate Communication, Creativity and Innovation.

Management, Sales, Marketing, Leadership,