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Rachel Arthur  

Founder & Editor Fashion & Mash United Kingdom

Today we’ve got a very special treat for you. Our latest Fashion Tech Insider interview is with Rachel Arthur, and it’s a good one!

Rachel is the senior editor of digital media and marketing at leading trend forecaster WGSN, as well as a contributor to The Daily Telegraph, Mashable and The Business of Fashion. She also runs the blog Fashion & Mash which is the place to go for all things technology + fashion.

Rachel was kind enough to answer our questions about fashion and tech, giving us some really great insights into how digital innovation is changing the fashion industry.

Read on to find out how luxury brands can succeed on social media, where beauty and fragrance retailers come in, what role mobile technology plays, and more!


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