Associate Professor Rachel Kennedy is the Associate Director (Special Projects) at the Ehrenberg-Bass Institute - the world’s largest institute for research into marketing. The Institute’s fundamental research is used and financially supported by many of the world’s leading brands including Coca-Cola, Anheuser-Busch InBev, Uber, Colgate-Palmolive, Turner Broadcasting, Mars and many others. As one of the founders of the Institute, Rachel has been involved in many varied research projects and consulted to large organisations all over the world. She has steered advertising research at the Institute for many years and leads the Institute’s move to evidence-based standardised tools and services. Rachel’s research ranks her in the top 1% of global advertising researchers. She is interested in: - What advertising drives sales and other behaviours of interest; - Validation of measurement tools including cutting edge areas (Neuro/Biometrics and Virtual Reality); - Improving marketing decision making, particularly how much to spend and which ad to air; and - Media planning for brand growth.

Marketing scientist interested in marketing laws - finding and disseminating them. Working with marketers around the globe to be evidenced based.

Current research interests include: - Sales effects of advertising / Copy that sells - Validations of measurement tools (Neuro, Biometrics, Virtual Reality) - How much to spend on advertising / media for brand growth - Marketing decision making - Buyer behaviour research

Financial Markets, Marketing, Researcher Planning, Strategic Planning, Social Media, Media Professionals, Branding, Business Growth,