Shah, who helped launch the KCD's esteemed digital arm five-odd years ago, has a unicorn of a resume in an industry where change is constant: After she spending her college years at New York University and interning at fashion powerhouses that included Barneys New York, she had a plum job all lined up for her after graduation as an assistant publicist at KCD. She’s now worked there for nearly two decades, with a client list that includes the likes of Victoria Beckham, Alexander Wang, Marc Jacobs and Victoria’s Secret.

In recent years, Shah has been instrumental in carving out the role that digital and social media play in fashion; for starters, she helped develop the now-ubiquitous Fashion GPS software, which has since been purchased and spun into a company called Launchmetrics. But according to her, that’s not her biggest accomplishment, or what she takes the most pride in — instead, it’s her team. “I don’t want to just tell people what to do; I want to teach them how to do it,” she said. “If I can do that, then I feel successful. It matters to me.” Spoken like a true bar-setter.

Digital Marketing, Digital Business, Public Relations, Branding, Social Media, Social Networking, Fashion Fashion industry, Marketing,