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Rahul Raj      

Fractional CMO for Startups, 5&Vine; Former CMO, Ecobee & Former Sustainability Executive, Walmart

Rahul Raj takes on the role of fractional CMO with 5&Vine clients. From articulating strategy and framing narratives to hiring and mentoring the marketing team, Raj firmly embeds himself and manages client budgets and resources as if they were his own.

Prior to starting 5&Vine, Raj helped transform ecobee from relative obscurity to the #2 thermostat brand in North America with a 30% market share and over $100M in sales.

Prior to that, he was the head of Sustainability at Walmart.com where he conceived and developed a refurbishing infrastructure for US Stores that helped turn costly customer returns into a multi-billion dollar revenue stream. For these efforts, he was honoured with Walmart's Innovation Champion Award, a fellowship with the Aspen Institute and named by GOOD magazine as 1 of 100 people pushing the world forward.

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