Leading the REVOLVE Brand Marketing team, Raissa Gerona spearheads the company’s unparalleled influencer marketing strategy, bringing the REVOLVE brand to life with social media activations and events. In 2010, Gerona co-founded Lovers + Friends, the first in-house brand to be brought under the Alliance Apparel umbrella in 2013, and is now one of REVOLVE’s top-selling brands.

Gerona continues to build REVOLVE’s brand awareness, lead experiential marketing campaigns and strategy to ensure it is at the forefront of contemporary fashion for savvy millennial and Generation Z consumers.

Marketing, Viral Marketing, Digital Marketing, Guerrilla Marketing, Branding, Fashion, Fashion Design, Fashion industry, Social Media, Corporate Strategy, Strategy Implementation, Influential Women, Women's Empowerment, Female Leadership, Business Leadership, Strategic Leadership Women, Leadership,