Professor Kivetz’s research examines consumer and managerial decision making, the psychology of effort and reward (and its application to loyalty programs and other incentive systems), reverse self-control ("hyperopia"), and marketing high technology. Kivetz teaches courses on marketing high technology and entrepreneurship in the day and executive MBA programs and a Ph.D. course on bridging decision research with marketing science. His research has won awards and has been published in the leading marketing journals. He serves on the editorial boards of the Journal of Marketing Research and the Journal of Consumer Research and as a reviewer for premier decision-making and management-science journals. (See CV)

Business Professor