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Randall Craig    

Hall-of-Fame Business Speaker on Marketing, Business Growth & AI

Hall-of-Fame speaker Randall Craig has founded several successful start-ups, held a long-time position at a "big-four" consulting firm, and was a senior executive at an American public company. He has helped over 100 organizations disrupt their markets and scale their business, leads the Braintrust Professional Institute, and is a venture partner at a VC,.

Craig is the author of eight books, including "The Everything Guide to Starting an Online Business", "Digital Transformation for Associations", and the best-seller "Personal Balance Sheet". Craig has taught at numerous executive education programs, hosts Professionally Speaking TV, and frequently appears as an expert in the media. He has written hundreds of articles and delivered hundreds of presentations, both in person and virtual.

Craig has served on numerous corporate and not-for-profit boards, is a member of the Global Speakers Federation, and has earned an FCMC, CFA, MBA, CSP, HoF, and a Black Belt in Karate.

He delivers both live and virtual presentations: keynotes, workshops, interactive "zoom" round tables, and virtual presentations with over 4000 in the audience.

Speech Topics

AI: WILD WEST, WASTED TIME, OR THE BEST THING SINCE SLICED BREAD

Building strategy, testing tactics, and mitigating risk: Yes, you’ve figured out the web, social media, mobile, and you’ve gotten through COVID, but is Generative AI (ChatGPT, Bard, Claude, Stable Diffusion, etc) truly a game-changer? Can it provide strategic competitive advantage, or is it just another tactic that can improve productivity? How can AI be embedded within your organization, beyond marketing and content generation? And most importantly, how can you avoid the “dark side” and protect against high-risk activities, IP theft, and public embarrassment? Randall provides practical and timely insight into the promise of AI, the practical realities, and what organizations should do today to position themselves for success.

IT'S NOT CALLED THOUGHT FOLLOWERSHIP

Growing your reputation, influence (and business): While most people work hard at becoming trusted advisors, becoming a “thought leader” is far more difficult – and in today’s world, more strategic than ever. This is true for professionals, but also true for executives. Based on the research in his books, Randall will share some of the newest thinking (and proven techniques) for using process, content, digital, and marketing to build your business – along with practical tips on how to get started.

SUPPLIER, VENDOR, OR TRUSTED ADVISOR? (YOU CHOOSE)

Becoming a trusted advisor in a sea of average, wanna-be’s, and fakes: “I’m a Trusted Advisor” is on the lips of just about everyone. But is it 100% true, in the minds of 100% your clients, 100% of the time? (Not usually!) It’s clear why this is important: there are many who are experts, and there are many who may be cheaper, but the fundamental differentiator will always be trust. Every touchpoint either strengthens or weakens it, as does each marketing decision you make. Supplier? Vendor? Advisor? Forget it! In this presentation, Randall shares new models on becoming a Trusted Advisor, along with specific and practical examples of how to start.

NETWORKING SUCCESS IN A POST-COVID WORLD

Grow value, build new relationships, and strengthen your connections: Whether you are selling a product, a service, or yourself, the relationship will always cement the deal. In this presentation, participants will learn practical, hands-on tips for developing and nurturing relationships – whether it be “live in person”, or in a virtual setting. This isn’t a session on "how to schmooze": it is specific guidance on how to grow value and influence with others – a key determinant of success.

BUSINESS GROWTH HACKING LAB

Strategy and 100 tactical ideas: A marketing and bus dev reboot: Is the advice that you’re getting just more of the same, but repackaged? Are you feeling that your email database, web site, CRM, and other “new” initiatives are not fully pulling their weight? And most importantly, do you think that better marketing and business results are possible, despite your current challenges? If so, it’s likely that your approach – however good – might also benefit from new ideas, a fresh perspective, and practical ideas that you can run with immediately. This presentation can be delivered in a keynote or an interactive workshop; includes “hot seats”.

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