Rebecca Kolls is a Director Analyst at Gartner. Using proprietary sources combined with consumer core values, Kolls delivers a deep understanding of consumer behavior and cultural trends which allow brands to: better understand target consumers and their journey, identify shifts in consumer behaviors and trends with the ultimate goal to help brands become better marketers and innovators to drive change in their business.

If Kolls wasn't tracking trends, she was creating them. As a contributor for ABC's Good Morning America and executive producer/host for Hearst/NBC Universal's "Rebecca's Garden" (TV show, book, magazine, website) she had to keep a constant pulse on consumers, identify shift in behaviors to align content that was fresh and new. She consulted with major brands to help strategically attract consumers to new product launches.

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