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Rebecca Lieb        

Strategic Advisor & Research Analyst at Kaleido Insights

Rebecca Lieb is a strategic advisor, research analyst, keynote speaker, author, and columnist. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing and converged media.

Lieb is an analyst and founding partner at Kaleido Insigts, a boutique research, and advisory. She works with many of the world's leading brands on digital marketing innovation. Clients range from start-up to non-profits to Fortune 100 brands and regulated industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, Save the Children, Pinterest, Cisco, ad and PR agencies, and The Federal Reserve Bank of New York.

Earlier, she was Altimeter Group's digital advertising and media analyst, where she published what remains the largest extant body of research on content marketing, content strategy, and content's role in paid, owned and earned media. Prior to that, she was vice president at Econsultancy, where she launched the company's U.S. operations and grew the business to profitability in one year.

As well, she served as VP and editor-in-chief of The ClickZ Network for over seven years, and for part of that time also ran the redoubtable She's a frequent public speaker on topics related to digital marketing, advertising, and media.

She is also the author of the Amazon bestselling book The Truth About Search Engine Optimization and Content Marketing.

Lieb writes columns in iMediaConnection and MarketingLand, and contributes to Advertising Age.

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