As the Chief Revenue Officer and Executive Vice President, NFL Partnerships, Renie Anderson oversees the League’s partnership divisions, including sponsorship, new business, consumer products, and media sales. A few key partners include, Pepsi, Microsoft, P&G, Verizon, Bose, Nike, New Era, EA, etc. The Partner Management group identifies open categories as well as maintains the relationships and activation of the NFL’s corporate sponsors and licensees. This group works to leverage the goals and brands of the companies associated with the NFL with key initiatives including the NFL’s high-profile calendar initiatives such as Draft, Kickoff, Thanksgiving, Playoffs, Pro Bowl and Super Bowl with the country’s most avid fan base. This group also works to integrate partners in unique and authentic ways, including Surface Tablets on the sidelines of NFL games and Bose headsets worn by coaches.

In addition to her duties overseeing the League’s partnership divisions, Anderson also is responsible for all media sales for the League’s owned and operated media assets including NFL Network and NFL Digital Media as well as the League’s business in legalized sports betting.

Sports Sports Industry, Football, Women, Female Leadership, Women in Business, Sports Motivation, NFL, Business, Business Leadership, Business Growth, Digital Marketing,