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- #9 in Entrepreneurial Marketing
- #10 in Viral Marketing
- #27 in International Entrepreneurship
- #40 in Marketing
- #40 in Markets
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Reuben Canada
Owner; Canada Enterprises
A search for the ideal cocktail mixer led Reuben Canada down the path of entrepreneurship.
Canada was a patent attorney when he began to combine ingredients in a bid to concoct his ideal beverage.
After some experimentation, he combined ingredients including fresh ginger, cayenne pepper and green tea.
Jin+Ja is designed to be imbibed hot or cold and combined with alcoholic or non-alcoholic beverages.
Early batches were sold in 2010 at a small market near Canada's Philadelphia apartment.
Now distribution includes 42 Whole Foods stores and other food markets, and several college campuses.
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