A search for the ideal cocktail mixer led Reuben Canada down the path of entrepreneurship.

Canada was a patent attorney when he began to combine ingredients in a bid to concoct his ideal beverage.

After some experimentation, he combined ingredients including fresh ginger, cayenne pepper and green tea.

Jin+Ja is designed to be imbibed hot or cold and combined with alcoholic or non-alcoholic beverages.

Early batches were sold in 2010 at a small market near Canada's Philadelphia apartment.

Now distribution includes 42 Whole Foods stores and other food markets, and several college campuses.

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