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Kent Lewis      

pdxMindShare Founder & Employee Experience Evangelist

Just two years into his career as a marketer, Kent Lewis flew across the country to speak to professors about the Internet’s impact on marketing communications in 1996. Since then, he’s presented to audiences over 700 times on a variety of topics, primarily relating to digital marketing, entrepreneurship and more recently, maximizing employee engagement. In 2023 alone, he presented 40 times, including two workshops in Ecuador. As a highly rated speaker, Lewis has been asked to return to annual conferences, trade association events. Examples include IABC Heritage Region connect2comms Conference, NATDA Trailer Show, InnoTech, SMASH, and Digital Summit series. For twenty years, he was an adjunct professor at Portland State University, and has been a volunteer instructor for SCORE Portland since 2015.

In addition to speaking, Lewis writes for a host of business and marketing publications, including Inc., Business2Community, Portland Business Journal, SmartBrief, SEMpdx, and ThinkNW. Lewis is currently Managing Partner at Anvil Unlimited, a business consultancy specializing in developing and guiding growth marketing strategies via digital channels and tools. Lewis acts as a Fractional CMO and strategic advisor, leveraging nearly 30 years of experience across 10 agencies and 1,200 clients. He is also Founder of pdxMindShare, Portland’s premier career community, with over 12,000 LinkedIn Group members.

Active in his community, Lewis has been involved in non-profit charity and professional trade organizations including early literacy program SMART Reading and The Entrepreneurs' Organization (EO). Industry recognition and awards include Portland Business Journal’s Top 40 Under 40 Award, American Marketing Association Oregon Chapter Marketer of the Year, and Top 100 Digital Marketing Influencers by BuzzSumo.

Speech Topics

How to Maximize Customer Experience and Profitability by Fostering Employee Engagement

With the Great Resignation, Great Gloom and the general challenges of recruiting and retaining employees plaguing employers, creating a sticky corporate culture is more important than ever. Economic uncertainty has also created challenges with customer acquisition and retention. While conventional wisdom would indicate an equal investment in employee experience (EX) and customer experience (CX) would yield equal returns, research indicates otherwise. In this session, Kent Lewis will outline the relationship between EX and CX and how to invest effectively to maximize both customer and employee engagement and retention. This session will outline useful tools and strategies to develop a Culture of Caring that has proven to increase revenue and profitability.

Learning Objectives and Takeaways:

  • Define a Culture of Caring and how it drives EX.
  • Illustrate the potential ROI developing a Culture of Caring.
  • Understand how your organization can foster a Culture of Caring.

How to Increase Organic Search Rankings and Traffic via Thought Leadership Strategies

The discipline of public relations provides marketers a powerful tool, especially when it comes to building awareness, shaping perception and credibility. Far too often, however, the benefits of PR are not effectively leveraged for search engine optimization (SEO). With Google’s latest algorithmic focus on Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T), thought leadership activities like syndicating articles in industry publications, pitching the media, or even speaking at industry conferences are gaining influence and impact with Google rankings. In this session, Kent Lewis will outline effective thought leadership strategies and how they positively impact organic rankings, traffic and ultimately, revenue.

Learning Objectives and Takeaways:

  • How to leverage speaking opportunities to create valuable SEO assets.
  • Why pitching the media as an industry expert can boost rankings.
  • When and where to syndicate articles via industry websites and publications.

How to Utilize Competitive Benchmarking to Inform Digital Marketing Strategy

As the old adage states: you don't have to outrun the bear to avoid being eaten, you just have to outrun the person next to you. In the world of business, the same rule applies. To win new customers, you don't have to be the best company on the planet (although it helps) you just need to be slightly better than your competition. One way to tilt the odds in your company's favor, is to benchmark your marketing (or any other aspect of your business) against your top competitors. This process doesn't have to be overly time-consuming or costly to be effective. In this session, Kent Lewis will outline a proven competitive benchmarking process, based on best practices.

Learning Objectives and Takeaways:

  • Understand the primary components of an effective competitive benchmarking plan.
  • Determine which channels and tools are best to gain the best insights into your industry.
  • Develop prioritized strategies and tactics to position your company for a leadership position in the marketplace.

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