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Rhuigi Villaseñor    

Fashion Designer, RHUDE

Rhuigi Villaseñor is a fashion designer known for his luxury ready-to-wear brand, Rhude. Famous clients of the brand include Kendrick Lamar, Ellen DeGeneres, and ASAP Rocky. A black and white paisley bandana t-shirt was the first thing Villaseñor created for Rhude and it catapulted the brand when Kendrick Lamar wore the shirt at the BET Awards. In 2019, Villaseñor was named a Forbes 30 Under 30 honoree in Art & Style.


Rhuigi Villaseñor

At age 11, Rhuigi Villaseñor, moved with his family from Manila to Los Angeles. His father wanted him to be a doctor, but he was drawn to art and fashion.

Rhuigi Villaseñor's Rhude Awakening

Rhuigi Villaseñor went from sleeping on a futon, to owning one of the most important streetwear brands in the world.

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