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Rich Kizer and Georganne Bender    

Professional Speakers & Retail Strategists

As speakers, authors, consultants and customers, Rich Kizer & Georganne Bender have 60 plus years of combined business experience--everything from "time in the trenches" to senior management positions at national corporations. Nationally recognized as experts in customer diversity, Rich & Georganne speak to thousands of business people each year through their "Retail Adventures in the REAL World™" and "Business Adventures in the REAL World™" keynotes and seminars. Their client list reads like a Who's Who in American business, and you'll find their articles published monthly in a variety of national trade and business publications and on the Internet. Any speaker can talk about customers but Rich & Georganne actually become them.

In addition to focus groups, one-on-one interviews, and intensive on-site studies, Rich & Georganne scour the marketplace each year dressed as every kind of customer you can imagine. They've experienced customer service--or the lack of it--as "married," "with children" and "without," "single," "rich," "cash challenged," "elderly," "abled" and "disabled," "time-starved," "nice," and "not so nice." And through the use of specialized makeup and prosthetics, Rich & Georganne are transformed into "70-Something" customers so that they can see first hand what the "Aging of America" will mean to your business. Rich & Georganne know customers. They know what turns them on and what drives them nuts. They know what makes customers buy, and they know how to make them buy more. They can show you what your customers want, why they want it, and what you can do to insure that they get it.

The result of their research is literally "straight from the customers' mouth"--solid, ground-level intelligence that you can use today to better capture and serve your customers. Rich & Georganne's keynotes and seminars on Generational Diversity, Marketing and Promotion, Customer Service, Sales and Business Motivation are inspired by their intense customer research. Their presentations blend brilliant content with colorful examples, humor and insight. You'll learn while you laugh! And you'll leave armed with inspirations, strategies, tactics, tips and techniques you can use the second you return to your business!

Most Requested Topics:

The Crackle Factor™: Taking your Business Off Auto-Pilot: It’s time to turn off the auto-pilot and make your store crackle again! You may have noticed that there is something missing in retail stores lately. Too many stores look and feel the same: stale, uninspired and staffed with people who look like they’d much rather be somewhere else, doing something else. Now, you might read this and think, “not my store”, but what if your perception is wrong? How your customers view your store is what counts, and today’s savvy customers want stores that CRACKLE! Retail anthropologists, Rich Kizer & Georganne Bender call it “The Crackle Factor™”, that wonderful feeling of anticipation customers get every time they visit their favorite store. That “you never know what cool thing is around the corner” kind of feeling that builds in the pit of your stomach. Crackle! isn’t the merchandise you sell, and it’s not the four walls of your store; Crackle! is what your customers feel each time they walk inside your front door. Join Kizer & Bender as they share what successful retailers do to re-invent their stores and consistently create unique customer experiences. If your Crackle Factor™ has fizzled out, then you won’t want to miss this exciting and profitable presentation. You’ll leave armed with enough crackling ideas to thrill your customers and leave your competition in the dust!

Neutralizing Your Competition: It’s a competitive world out there! A retail chain does something cool for their customers and the other big boxes follow suite. The leading independent introduces a new service and the store across town adds it too. Pretty soon every store is doing the same things to build traffic, yet customers fail to take notice. That’s because the things that were once considered “out there” have been deemed ordinary by today’s customers. With so many stores doing the same things the question is this: What are you doing in your own store that makes it special? What are you willing to do for your customers that no other store can knock off? Are you willing to forget the latest self-help book from the latest guru and rely on the uniqueness of your store and your people? “Neutralizing Your Competition” is chock-full of strategies and tactics, tips and techniques to set you far above your competition. You’ll leave this presentation armed with the tools and the know-how to keep loyal customers close and attracting new ones.

Are Your Promotions Causing Commotions: Have you longed to host traffic-building, door-spinning promotional events? Do you want to be the next one to hold an event envied by retailers all across the country? Would you like to have at least one no-cost, low-cost in-store event penciled in for each and every month on your promotional planning calendar? Then this is the sales-building seminar you’ve been waiting for! For over 14 years Rich Kizer & Georganne Bender have collected and personally tested no coat, low cost retail events and promotions. Here they share the secrets to running successful in-store promotional events, plus all the pre and post planning essentials you’ll need to go along with them. Created expressly for retailers, this seminar is loaded with retailer-tested, tried and true “Non-stop Traffic-Building, Profit-Producing, Attention-Grabbing, Sales-Generating, Competition-Miffing, Customer-Winning Retail Promotions you just can’t afford to miss!™”

Generation Speak!: It all comes down to understanding people--people from different generations, with different values and thoughts, different motivations and sensitivities. Your customers and your workforce have never been as generationally diverse as they are today. During a typical day in your store, you will work with LOMLOTs™, Baby Boomers, Generation Xers, and now, Millennials. How you interact with each one depends upon their age because that greatly affects who they are--their likes and dislikes, values, beliefs, and lifestyle all relate directly to the generation they belong to.

Champagne Strategies on a Beer Budget! Blow Away Your Competition Without Blowing Your Budget: This seminar promises to be a storehouse of practical suggestions on how to spin the doors on your store! You’ll learn Retailer Tested, Real-life Retail Sales Building Ideas...Real promotions from real retailers! This seminar is chock full of Retail Advertising Strategies and Tricks of the Trade, In-store Promotions and Events with a capital E! It s a seminar loaded with ideas, techniques, and programs you can take home to immediately build traffic and increase sales. We re talking Big Bang for Little Bucks! We re talking about shocking your competition and thrilling your customers without spending a fortune.

Prospering in Turbulent Times: Today's consumers have more choices then they've ever had before. And where you once had competition, you now are faced with hyper-competition -- and that competition comes at you from all sides. Customers can buy what you sell in any number of places: your competitors, on-line, catalogs, kiosks--you name it. That means that your company has to be better than ever, and you need to do the things that make you different; special--things that make customers want to choose your business above all others. During Prospering in Turbulent Times Rich Kizer & Georganne Bender share what they've found it takes to be successful in today's crazy and competitive marketplace. You'll learn strategies, tactics, tips and techniques to improve your operation, thrill your customers and dramatically improve your bottom line.


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