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Rich Kleiman is basketball player Kevin Durant’s longtime manager and business partner. With Durant, he co-founded Thirty Five Ventures (35V), a multi-faceted sports, media and entertainment company. 35V incorporates the duo’s existing business entities, including media and content platform Boardroom; Durant’s personal brand/marketing portfolio and on-court contracts; and an investment portfolio that includes ownership stakes in emerging teams and leagues such as Athletes Unlimited, Gotham FC, Philadelphia Union, and Premier Lacrosse League.
The two men first met more than a decade ago. Despite being 10 years apart in age, the recently-crowned NBA Rookie of the Year and the then-music executive bonded over everything from basketball to business, music and more. Their relationship evolved to where Kleiman began managing Durant, and then in 2016, they launched 35V. Their shared interests across industries -- including fintech, crypto health and wellness -- has led to more than 75 investments in companies like Dapper Labs, Coinbase, Weedmaps, SeatGeek and Whoop.
35V also has a production arm creating basketball-themed documentaries, series and scripted shows for outlets like Apple, YouTube and ESPN. Media projects under Boardroom's umbrella include the Academy Award-winning short film "Two Distant Strangers," Apple TV+'s scripted series "Swagger," and the 2022 Emmy-nominated Showtime documentary "NYC Point Gods."
Kleiman also serves as the Executive Director of the Durant Family Foundation (fka Kevin Durant Charity Foundation), helping underserved and low-income families and youth across the globe. Additionally, he sits on the Board of Directors at New Heights Youth, Inc., a nonprofit dedicated to sports-based youth development and education in New York City.
Previously, Kleiman helped launch Roc Nation Sports, where he served as Vice President of the agency founded by Jay-Z. Kleiman started with Roc Nation in 2008 as a music manager representing Mark Ronson, Solange, Meek Mill, Wale, and many others.
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