Five years before “pivot to video” became an internet meme, Richie Hyden and cofounder Field Garthwaite launched iRIS.TV, using AI to help media companies win the ongoing war for audience engagement and retention. His work in his field gained him a spot on the Forbes 30 Under 30 list for Enterprise Technology.

IRIS.TV is a cloud-based personalized video programming system that allows publishers and content owners to generate more video views and engage users across all devices. The company’s product suite is designed to increase video consumption and simplify operations for web, mobile, and OTT video distribution. The software integrates with existing video players using artificial intelligence and adaptive machine learning to automate streaming of personalized content based on audience preferences, user interaction, and behavioral segmentation.

Based in Los Angeles and New York, IRIS TV's investors include Sierra Wasatch, BDMI, Progress Ventures and individual backers including Machinima founder Allen DeBevoise, Lions Gate CFO James Barge as well as senior executives with Nielsen and AEG.

Artificial Intelligence Employee Engagement, Communication, Information Technology, Forbes, Forbes Top Lists, Forbes speakers, Technology,