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Rick Barrera      

Marketing Consultant & Author

Rick Barrera has been solving real world business issues for over 25 years as a consultant and business owner. As a speaker, he captivates audiences with real life stories and future focused thinking.

He is the Head of Faculty for The Center for Heart Led Leadership in Denver, Colorado, a frequent host of "Connect and Collaborate Radio" on Denver's MoneyTalk Radio and Co-Host of The Financial Advisor Show Podcast.

He has helped dozens of companies, radically shift their focus, invigorate their cultures, re-design their systems, accelerate revenue growth and serve customers at significantly higher levels. . His fresh thinking approach has influenced Abbott Labs, Ameriprise, Auto Crib, AutoZone, Bayer, Caterpillar, GMAC, IBM, Invisible Fence, Husqvarna, Intel, Merrill Lynch and Verizon - to name a few.

He has authored books on Alignment, Branding, Marketing, Sales and Customer Service including Overpromise and Overdeliver: How to Design and Deliver Extraordinary Customer Experiences which was a Wall Street Journal and Business Week Best Seller. He is currently working on a leadership book entitled “We Before Me.”

Speech Topics

Business: Leveraging Intellectual Capital

Change or Business: Warp Speed

eBusiness: The New Economics of Information

Fast Forward: The Ten Critical Trends Driving Sales, Marketing & Customer Service

This intense presentation underscores the need for companies to redesign their thinking, their processes, and their people to deliver innovation, speed, and greater customer value. Your team will learn company-specific, practical steps to capitalize on each trend including: A Real Time World, Globalization, Changing Places, Learning Organizations, Strategic Partnerships, Reinventing, Using Speed as a Competitive Weapon, Customized Solutions & Experiences, Leveraging Information, and Putting the Customer First. Participants in this program will go beyond embracing change, to become change leaders. Rick Barrera's trademark Deep Customization process really shines through here.

Rethinking the Customer Experience

How well does your frontline understand the needs, wants, goals, and priorities of your customers? How well designed is your service organization to deliver on them? Do they understand what true world class service means as your customers compare them to the experiences they have with Lexus, Disney, Federal Express, Starbucks, Nordstrom, Lands' End, and other service leaders? In this humorous and entertaining program, your team will learn the three laws of exceptional service delivery, how to use the power of positive language, and how to determine the true cost of losing a customer, as well as the seven steps for handling an irate customer. If you want to build a world class service team, this is the program for you.

TouchPoint Branding: Identifying What Matters Most to Customers

You need additional sales right now. Many companies are canceling projects, freezing spending, cutting head count... instead of hunkering down and shrinking your way to greatness, this program focuses on how to grow revenues. Rick Barrera has successfully sold his way through three recessions and can show your sales teams how to sell successfully, even in a tough economy. Working closely with your company's sales leaders, he designs an exceptionally customized and interactive program that will dig into your specific issues to captivate and engage even your most senior experienced sales people. Using case studies, role plays, exercises, and other engaging activities, this program will catapult the potential of your sales team.

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Overpromise & Overdeliver: The Secrets of Unshakable Customer Loyalty

Based on Rick Barrera's Wall Street Journal bestseller, this program is essential for any company that wants to radically differentiate their products, services, and company from competitors while dramatically increasing revenues and margins. In Overpromise and Overdeliver you’ll learn how to differentiate your brand by designing and delivering extraordinary customer experiences that instantly differentiate your company. Senior executives will find the research and case studies compelling, while line managers will learn the keys to better execution. The frontline will learn what specific actions they must take on a daily basis to create the unique experiences that drive buzz and build breakaway brands. This program is available as a keynote presentation, as well as interactive half- and full-day sessions.

Future Trends and Innovation

Fast Forward: The Ten Critical Trends Driving Sales, Marketing and Customer Service In this fast-paced speech Rick will show you how these ten integrated trends are reshaping the competitive landscape and how you can profit from each trend.

  • Fast Forward: Embracing the Challenges of the 21st Century
  • Faster Forward: The New Economics of Information
  • Customer Service... The Competitive Edge
  • Peak Performer's Attitude
  • It Takes All Kinds
  • How to Gain the Competitive Advantage in Selling

Collaborative Selling

Let Rick teach your team how to conduct The Ultimate Customer Interview that will enable them sell more in less time while collaborating with their customers to build long-term profitable business relationships. Or choose his unique Brand-Aligned Selling program to ensure that your sales team aligns with, reflects, and reinforces your Overpromise.

Rethinking Customer Service

By deconstructing the customer experience and reimagining the use of your resources, your team can deliver exceptional service in every customer interaction.

Branding and Competition

Overpromise and Overdeliver: How to Design a Branded Competitive Advantage and Deliver Extraordinary Customer Experiences. (Keynote presentation, and interactive half- and full-day sessions.)

Rick Barreras Speaking Topics Include

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