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Rick Reed        

Issue & Crisis Manager; Media Psychology Advisor

Rick Reed is a media psychology PhD and an experienced issue and crisis manager who is moving Intel's corporate reputation dial upward by helping Intel to be a great place to work by effectively managing online issues and crises.

Born somewhere in the hills of San Francisco, Reed (barely) graduated from high school. Thanks to a swift kick from a brilliant mentor, Reed returned to school, eventually earning his undergrad and three graduate degrees. His PhD is in Psychology, with an emphasis in Media Psychology, with dissertation research on recovering damaged consumer trust following a corporate product crisis.

He began his career working for several San Francisco radio & TV stations in a variety of news, marketing, and engineering positions. Reed spent the better part of two decades working in and around San Francisco Bay Area public safety agencies first as a search and rescue volunteer, then as an emergency medical technician, crisis communicator, and emergency manager.

Since 1998, Reed has been leading teams to address Intel's people, product and corporate reputation issues and crises. Most recently helping Intel in an effort to prepare for and effectively respond to issues discovered in social and other online media.

He lives just a few miles from where he grew up, with his beautiful wife & two tremendous kids who are constantly showing him just how little he knows about preventing and managing crises.

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