Rijn Vogelaar is CEO of Blauw Research and author of ‘The Superpromoter’which was first published in Dutch in august of 2009. In autumn of 2010 ‘The Superpromoter’ will be published in English and in German.

Rijn studied social psychology and methodology and is specialized in marketing and communication, market research, customer relations, branding, recommendation behaviour, social media and social networking in general. Rijn is an award winning speaker. Being a performing poet for many years he has a lot of experience on stage and most of the time he will add a little poetry to his business presentations as well.

Obviously one of Rijn’s favourite topics is the ‘superpromoter’. The Superpromoter personifies the power of enthusiasm. Superpromoters share their enthusiasm about products, brands and companies and influence other people by doing so. As true ambassadors they recommend products and/or their behaviour is copied by their peers. The infectious enthusiasm of these customers and employees are vital to the success of any business and public service. They are responsible for innovation, employees motivation and sales growth. They are ideal co-creators when you know how to harness their energies. Strangely enough most organizations suffer from superpromoter blindness. Managers (and actually all people) are unaware of our most important partners because we are programmed to focus on the negative. In his presentation Rijn describes a new school of thought on Marketing, Product Development and Management and he explains how any organization can become more successful by marshalling their superpromoters.

Another topic Rijn likes to speak about is social media. He is very active on Twitter and in his presentation he talks about his strange and wonderful adventures on Twitter accompanied with results of the research done by Blauw Research on the subject.

Rijn is a enthusiastic reader of books about management, marketing & business in general and provides presentations of 50 relevant books (Tipping Point, Blue Ocean, Good to Great, The Ultimate Question, Black Swan etc) and ties it all together.

Business, Sales, Authors, Marketing,