Rita McGrath Headshot
Report a problem with this profile
[email protected]

Rita McGrath      

Expert on Business Strategy in Uncertain Environments; Acclaimed Thinkers50 Thought Leader and Author

Rita Gunther McGrath, a professor at Columbia Business School, is an expert on strategy in environments in which competitive advantages are temporary. Her cutting-edge ideas help CEO’s and senior executives hone their innovation, growth and disengagement processes so that they can succeed in rapidly changing environments, turning strategic threats into profitable opportunities.

Rita McGrath is valued for her rare ability to connect research to business problems and speaks regularly at corporate events, such as the Microsoft CEO Summit and the World Economic Forum meeting in Davos.

Her book, Discovery Driven Growth was named one of BusinessWeek's best design & innovation books. Her methodology for business planning (originally published in a best-selling Harvard Business Review article) was cited by Clayton Christensen as an antidote to “innovation killers.” In 2009, she was inducted as a Fellow of the Strategic Management Society, an honor accorded to those who have had a significant impact on the field. In 2011, Rita McGrath was named to the prestigious Thinkers50 list of top global business thought-leaders.

Discovery Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity was endorsed by Clayton Christensen, Ram Charan and CK Prahalad, among others. Professor McGrath has co-authored two previous books: The Entrepreneurial Mindset and MarketBusters: 40 Strategic Moves that Drive Exceptional Business Growth. MarketBusters has been translated into ten languages and was named one of the "best business books" by strategy+business. It was also featured by Bill Gates at the 2005 Microsoft CEO Summit, whose theme “New Pathways to Growth” was derived from the book’s main topic.

Rita McGrath appears regularly on television and radio and is often cited in the press, including The Wall Street Journal, New York Times, Financial Times, Businessweek, and Inc. She maintains an active blog and is featured as a discussion leader at Harvard Business Online. She has written twelve articles published in the Harvard Business Review, including Failing By Design.

Rita McGrath joined the faculty of Columbia Business School in 1993. Prior to life in academia, she was an IT director, worked in the political arena and founded two start-ups.

Dr. McGrath's many academic publications have appeared in leading journals. She has won the Academy of Management Review “best paper” award and numerous other awards for excellence in scholarship. She is currently on the editorial boards of the Strategic Management Journal and The Academy of Management Review.

Rita McGrath received her Ph.D. from the Wharton School, University of Pennsylvania. She teaches MBA and Executive MBA courses, and is the Faculty Director for the Columbia Executive Education program Leading Strategic Growth and Change.

Speech Topics

The End of Competitive Advantage: And What to Do About It

Learning to Live with Complexity

MarketBusting: Finding new sources of growth

Discovery Driven Planning: The Thought Process Behind Today's "Lean" Movement


The End of Competitive Advantage and the New Strategy Playbook

The End of Competitive Advantage and Entrepreneurial Opportunity

How the Growth Outliers Do It

How to Win in Business Model Competition: A New Dynamic for Strategy

How to Disengage from a Business Whose Position Is Eroding

How to Mount a Guerrilla Strategy: Speed, Stealth, and Selective Attack

Designing Multi-­?Market Competitive Strategies: Arena vs. Arena



Columbia Professor Rita McGrath Says Procter & Gamble Faces The ...

NEW YORK, June 4, 2013 /PRNewswire/ -- Columbia Professor Rita McGrath Says Procter & Gamble Faces The End Of Competitive Advantage.

Columbia professor Rita McGrath to kick off BBVA Compass ...

HOUSTON, June 6, 2013 /PRNewswire/ -- BBVA Compass announced today that influential author and Columbia Business School professor Rita McGrath will ...

Related Speakers View all

More like Rita