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Rob Norman  

Chief Digital Officer, GroupM

As Chief Digital Officer of GroupM Global, Rob Norman oversees the activities of the world’s largest buyer of online. In this role, he develops the digital capabilities within GroupM while establishing thought leadership positioning in the digital space and contributing to each agency’s business development. Prior to taking this role in 2012, Rob served as CEO of GroupM North America where he was responsible for the general management as well as strategic and administrative activities at each of GroupM’s four media agencies. From 2007 – 2010 Rob served as head of Group M Interaction, which included the digital offerings of each GroupM agency as well as the integrated global search organisation.

In 2005, Rob moved to the U.S. to create MEC Interaction, a merger of all MEC’s interests in digital, search, social, and direct response media. In 2003 and 2004, he served as Chairman of MEC’s UK operations and managed the merger between Mediaedge and CIA, laying the foundation for the agency to become the most awarded U.K. agency of the last five years.

Prior to the merger, Rob led the global digital practice of CIA which he founded in 1994 and was a director of its parent company at the time of its acquisition by WPP in 2001. Rob has worked across almost every industry sector from packaged goods, to automotive, telecommunications, and technology. In addition, he has had management responsibility for businesses and practices in Europe and Asia as well as North America.

Rob has 25 years of experience in the industry and holds relationships with key media market players. Since moving to the USA, Rob has been named an Advertising Age Media Maven and an OMMA All-Star and has keynoted events such as ad:tech New York and the IAB Annual Conference. Rob is a director of WPP Digital, Wild Tangent, 4A’s, The Ad Council, and is a member of the Greycroft Advisory Board. He also leads GroupM’s U.S. diversity initiatives including a scholarship program at City College New York.


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