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Robert Deutsch  

Dr. Robert Deutsch, or "Dr. Bob" as he is known by, is a communications consultant with DDB Needham.

Dr. Robert Deutsch, or "Dr. Bob" as he is known by, is a communications consultant with DDB Needham. Bob is a cultural anthropologist and cognitive scientist who is an authority on how ideas take hold in a culture. He has been interviewed by networks, newspapers and magazines on topics pertaining to pop culture and popular mythologies. He can address how people buy into a product, the impact of cultural and economic forces on consumers' shopping patterns, and the brand "craze" and how the mind creates brands. Specific topics include:

*What is Brand, Really?

*The Current Consumer Context

*How People "Buy Into" a Product

*What Makes for Potent Marketing Communications?

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