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Robert Tercek          

Tech Strategist, Author & Host of "The Futurists" Podcast

Robert Tercek is an award-winning digital media pioneer, author, and public speaker recognized for his influential work in the fields of digital innovation, media, and entertainment. A global authority on the process of dematerialization, he has helped shape the modern media landscape with his work across television, gaming, mobile, and online platforms.

A charismatic keynote speaker with a unique visual style, Tercek is in constant demand for his original presentations on the topics of the future of media, society and collaborative creativity. He shares his vision of applied innovation at conferences, university symposia, and corporate events around the world and as the co-host of the Futurists podcast.

Tercek is the founder and CEO of General Creativity, a strategic advisory firm specializing in digital transformation and long-term planning. Previously, he served in senior executive leadership at motion picture studios, television networks, and software companies, where he supervised the launch of pioneering digital services that are now used by hundreds of millions of people every day.

In 2021, Tercek was recognized as the Humanitarian of the Year by the Media Excellence Awards for his leadership in designing and launching COVID SMART™, an interactive training program designed to keep workers safe on the job during the pandemic.

His book, "Vaporized: Solid Strategies for Success in a Dematerialized World," is widely acclaimed for its analysis of the shift from physical products to digital services, detailing the disruptive trends transforming traditional business models. In the book, Tercek explores how “vaporization” -- the process of moving physical goods and services into the digital realm -- is redefining business, technology, and consumer behavior, providing companies with a roadmap to thrive in an increasingly virtual economy. "Vaporized" earned several accolades, including the International Book Award for Best Business Book.

Speech Topics

Vaporized: A Post-Pandemic Update

Robert Tercek, an international authority on the topic of dematerialization, shares perspectives on the acceleration of the process of digital transformation during the pandemic. This talk updates his "Vaporized" thesis for the moment which the world's information empires dominated the stock market.

Blueprint for Control of the Information Economy

The profound disruption now underway in broadcast media reveals a startling truth: information is no longer subject to the old rules of the industrial economy. The collapse of old media is just a prelude to the massive transformation that will affect every mature business from the industrial era. Robert Tercek navigates the entirely new ecosystem for value creation that is replacing the old industrial model of markets and channels; it’s dominated by companies that control the flow of data. Business leaders need a clear view of the road ahead in order to make the right strategic decisions. Tercek provides a framework for strategic decision-making, what he calls the blueprint of the new information ecosystem. He offers amazing insight into the dynamics that will affect any company that deals with information-rich products and services.

Vaporized: Solid Strategies for Success in a Dematerialized World

Media industries took the first blows dealt by the rise of digital technology. One by one, once-tangible goods such as music CDs and video DVDs were “vaporized,” replaced by pixels and bytes of data – forcing media industries into a state of rapid and constant reinvention. Some areas of the business bottomed out; new opportunities for nimble players have emerged. The digital revolution is picking up speed, and is set to transform every industry and economic system on the planet in almost unimaginable ways – even those once thought to be immune from its effects. In his groundbreaking new book “Vaporized” (LifeTree Media, September 2015), named International Book of the Year 2016, Robert Tercek takes us inside the world’s largest cultural and economic transformation since the industrial revolution, and explains what it means to consumers, employers and policy makers.

The Intuitive Leap: 21st Century Creativity.

Forget everything you know about applied creativity. The history of the Western World is the story of exploration, discovery and decisive leadership. Your innovation process must recover this spirit of adventure. Robert Tercek covers a breathtaking sweep of historical events, ranging from the Renaissance to the dawn of the Internet, to distill vital lessons for today’s leaders about decision making in the midst of seismic shifts in the competitive landscape. He reveals how intuitive leaders make decisions with less than 100% perfect information, and explains how to discern a long term trend from a passing fad. He also shares an understanding of the way that new technologies shape consumers and entire cultures. This talk will inspire your team and your partners to make the leap to 21st Century innovation.

The Activated Audience: How to Master Participatory Media

The most significant change in our era is the shift in control from producers to consumers. Every company must now contend with an audience that is empowered to speak up, organize, and take action. Is the activated audience a threat? Robert Tercek sees it as an enormous opportunity. He explains how to harness the immense power of participation to build stronger connections to key audience segments. Drawing from his experience as the producer of highly successful online multiplayer games and the largest live seminars ever produced, he reveals the keys to motivating audience engagement by providing roles and tools that direct willing participants towards constructive and purposeful interaction. Every organization dealing with end users will benefit from mastering these lessons.

Inventing the Future: Thriving in a World of Constant Change.

Massive change is a permanent feature of the business landscape. Mature businesses are under pressure to evolve rapidly and new startup ventures face a throng of global competitors. Robert Tercek shares five proven strategies for identifying opportunities in a chaotic field, motivating a team to unite around an inspiring vision and how to execute what was previously unimagined. It’s no longer sufficient to respond to change, Tercek explains. Every leader must anticipate change, seek it out, understand the dynamics that propel it, and seize control and drive change. The best way to thrive in the future is to take an active role in its creation and evolution, he says. Throughout his career, Tercek has invented the future, and he teaches your team how to do it, too.

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