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Robin Fisher Roffer    

Robin provides the rocket fuel that has launched and evolved many of the world’s most admired brands.

CEO, Robin Fisher Roffer--Brand strategist. Reinvention specialist. Robin provides the rocket fuel that has launched and evolved many of the worlds most admired brands. Guiding powerhouse players like CNN, HBO, MTV, NBC Universal, Philips, Sony, Fox, Warner Bros, Verizon and more, she differentiates brands from their competitors, and can do the same for you.

As founder and CEO of Big Fish Marketing, Roffer has launched and reinvented brands such powerhouse companies as A&E, AMC, Aon, Animal Planet, Bloomberg, CB Richard Ellis Investors, CNN, Comedy Central, Discovery, Disney Channel, FX, History, Lifetime, MTV, Oxygen, Sony, TNT and TV Guide.

With a mission to help professionals reignite their careers, Roffer is a bestselling author, career consultant and sought after speaker. A pioneer of personal branding, she has written three books: MAKE A NAME FOR YOURSELF: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success, THE FEARLESS FISH OUT OF WATER: How To Succeed When Youre The Only One Like You and REINVENT YOURSELF, a video eBook on iTunes for iPad and iPod.

Roffer develops and leads corporate training programs and workshops for top potentials and sales teams at powerhouse companies like Philips, Mattel, Cox Media and UBS. The programs teach executives how to build their own personal brands to create lasting impressions and increase revenue.

An acclaimed speaker and media personality on the topics of career reinvention and personal branding, Roffer often keynotes conferences for major corporations, business organizations and universities. She appears as a career expert on national TV and radio shows, and is a contributing career writer for Martha Stewarts Whole Living magazine.

Prior to founding Big Fish, Roffer was Manager of Creative Services for TNT. There she crafted advertising campaigns designed to create awareness for TNTs original movies. Later she directed affiliate-aimed advertising and promotion for CNN, Headline News, TNT and TBS.

Roffer left Turner in 1992 to start Big Fish Marketing. With her former employer among her first clients, she struck out on her own with industry insider experience and an entertainment point-of-view. Today her client roster includes over 25 TV networks, along with companies from the worlds of energy, insurance and finance.

Speech Topics

Getting In Front of The Story

If you don't tell your brand's story, others will tell it for you! In today's fast-paced business environment, the quality and relevance of your message and its proactive delivery can mean the difference between your company’s success or failure. During this dynamic keynote, Robin Fisher Roffer will share the same secrets to influential storytelling she's applied at powerhouse companies like Microsoft, Food Network, Verizon, FOX and more. You'll learn to respond instead of react to the changing marketplace fearlessly armed with strategies to tell your brand's greatest story and galvanize your team behind it so it can authentically connect with customers, key stakeholders and the press.


A woman’s superpower is her intuition. Yet we often override the inner voice designed to guide our way in life. How often do you know the right direction to take, and then become filled with doubt, only to lose the opportunity at hand? When we don’t trust our intuition, fear and obsessive thinking create roadblocks that stop us from seizing the moment. With each second that passes without taking action our fear gains power. During this illuminating talk, Robin Fisher Roffer will demonstrate how to trust ourselves, ready our brains to embrace change, and make courageous decisions. Ultimately, empowering women to navigate their careers fearlessly, push through adversity and use their intuition to shed what no longer works.


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