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Rocco Baldassarre      

Founder & CEO of Zebra Advertisement

In 2011, Rocco Baldassarre founded the digital marketing firm, Zebra Advertisement, in college. The company has since grown to reach over 13% of world population with online advertising. The company has been named “One of America’s most entrepreneurial companies” by Entrepreneur Magazine.

Clients who seek digital marketing expertise come to Rocco to scale up campaigns and increase their ROI (return on investment) and ROAS (return on ad spend.) Zebra Advertisement uses proprietary API technology to track target audiences across multiple channels and devices. The system is customized for each customer based on patterns among historic conversion data, recurring sales, and click behavior. Clients can, therefore, utilize Zebra Advertisement’s API two ways: custom reporting with tailored solutions to make instant bulk changes based on the detected patterns. For example, if you have 18,000 Google AdWords campaigns and need to go through the search terms to check what should be added or removed from the campaign (or marked as negative keywords), the API identifies trends and patterns that are unique to each campaign. Clients can then decide whether or not these are beneficial patterns and what to do about it with just a click of a button.

Rocco has consulted Microsoft, Thomson Reuter, and Google. Zebra Advertisement proudly serves over 30,000 businesses of all sizes.

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Double interview on AdWords
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Rocco Baldassarre
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