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Roger Martin    

Management Thinker, Author, Strategist & Advisor

In 2017, Roger was named the world’s #1 management thinker by Thinkers50, a biannual ranking of the most influential global business thinkers.

Roger is a trusted strategy advisor to the CEOs of companies worldwide including Procter & Gamble, Lego and Ford.

Roger Martin is a Professor Emeritus at the Rotman School of Management at University of Toronto where he served as Dean from 1998-2013, Academic Director of the Michael Lee-Chin Family Institute for Corporate Citizenship from 2004-2019 and Institute Director of the Martin Prosperity Institute from 2013-2019. In 2013, he was named global Dean of the Year by the leading business school website, Poets & Quants.

His newest book is "When More is Not Better: Overcoming America’s Obsession with Economic Efficiency" (Harvard Business Review Press, 2020). His previous eleven books include "Creating Great Choices" written with Jennifer Riel (HBRP, 2017) "Getting Beyond Better written with Sally Osberg" (HBRP, 2015) and "Playing to Win written with A.G. Lafley" (HBRP, 2013), which won the award for Best Book of 2012-13 by the Thinkers50. He has written 28 Harvard Business Review articles.

Roger received his BA from Harvard College, with a concentration in Economics, in 1979 and his MBA from the Harvard Business School in 1981.

He lives in South Florida with his wife, Marie-Louise Skafte.

Speech Topics

Play to Win: Improve the Architecture of Your Strategic Choices

Roger Martin is devoted to helping senior management teams improve the architecture of their strategy choices. They often find themselves struggling to determine what choices really need to be tackled to advance the cause of their organizations. And when they tackle whatever choices they think important, they tend to struggle to make the choices and even more to see those choices convert to action. As a result, there is perceived to be a crisis of "implementation" in organizations. Martin sees the problem as one of how strategic choices are made. In this talk, he shares his process of Strategic Choice Structuring, designed to help management teams focus on high-value choices, making inspired choices, and making them in a way that leads to productive action. It is a process used by major companies like Procter & Gamble and Dun & Bradstreet.

Martin also shares five essential strategic choices that will move your company ahead of your competitors: (1) What is our winning aspiration? (2) Where will we play? (3) How will we win? (4) What capabilities must we have in place to win? and (5) What management systems are required to support our choices? The result is a playbook for winning.


Taking Innovation Outcomes to the Next Level — An Interview With Roger Martin
In many markets, innovation is less an impetus for growth and more of an imperative for survival. However, in surveys of senior management, innovation is often cited as the business process with the biggest gap between expectations and actual performance. Why is this? More importantly, what can be done about it? To answer this question (and others), we turn to Roger Martin, father of "integrative thinking", a strategic business methology that facilitates long-term competitive advantage

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