The Seven Branches of Advocacy

Roger demystifies the general perception that advocacy is only government affairs by presenting six additional communication and messaging branches that actually include 'advocacy' principles and actions. Learn the touch points where advocacy can influence your strategic goals and objectives.

Advocacy - Engage and Activate

How do we create the influence needed to support the long term viability of our industry? How can we engage and activate people around us to support our activities?

This highly interactive program, customized for your industry professionals, raises advocacy awareness to engage and activate you. The objective is to make one aware of successful advocacy strategies that enable you to influence policy makers and garner support for projects beneficial to your organization, your industry and your profession. You will leave with the tools needed to communicate with a stronger voice advocating the value of your industry.

Learner outcomes:

• Identify key issues that affect your industry
• Identify best practices for advocacy and influence
• Understand the Seven Actions of Highly Effective Advocates
• Depart with a plan to advocate for your job, your company and your industry

This can be a breakout session as well.

Voices in Advocacy - United we Speak Up

We recognize that the economic downturn is due in part to the sensational media coverage and federal regulatory threats that created a paralyzing environment where companies across the country cancelled meetings, incentives and events.

Further we are faced with the reminders that getting back jobs coupled with economic growth is vital to the stability of the business travel industry.

How do we adapt to compete? How do we shrink the influence that elected officials and the media have played in the creation of our industry deficit? With a united voice!

Visitors Move Main Street / Meetings Move Main Street

Visitors are an essential element to the local economic engine and bring additional value to the community. There is a great story to tell about the business case of visitor gatherings. As the visitor impact grows, so do its impacts and interactions with the community at large.

Discover how to successfully communicate and support the significance of the destination marketing organization as a vital link to the community. Leave confident in your ability to speak persuasively about the value of the visitor and the industry’s positive impact on jobs and the economy.

In a similar presentation, Using the latest research from the comprehensive Convention Industry Council (CIC) economic significance study for the U.S. meetings industry, explore the economic business case for face-to-face gatherings through meetings. Discover successful advocacy strategies to influence policymakers and garner support for the business of meetings and events, both within your organization and outside it. Leave with the tools you need to communicate the value of meetings to all stakeholders, policymakers and the media.

This highly interactive program raises awareness and provides the tools needed to communicate with a strong, united voice advocating the value of meetings.

Learner outcomes:

• Explore key research findings and strategies of face-to-face meetings
• Identify 7 Actions of Highly Effective Advocates
• Leave with a plan to advocate the value of meetings

These can be breakout sessions as well.

The Because Behind the Cause

Roger motivates people with real-life success stories and teaches grassroots advocacy techniques proven to bring results.

The Art of Advocacy

How do we shrink the influence that elected officials, regulators, and media have in opposition to our industry goals? With a united voice – you can make a difference!

We recognize that the economic downturn, unemployment, and an unstable governmental climate has created a paralyzing environment where organizations are faced with regulatory or legislative threats undermining their stability and the members within their industry. How do we adapt to compete? How do we adapt to survive?

This highly interactive program raises advocacy awareness and is customized to yourl professional. The program objective is to make one aware of successful advocacy strategies that enable you to influence policy makers and garner support for projects beneficial to your industry and your profession. You will leave with the tools needed to communicate with a strong, united voice advocating the value of your profession. Learner outcomes:

• Distinguish between a lobbyist and citizen activist
• Identify and understand the 5 P’s of citizen activism success
• Understand the seven methods for becoming a grassroots citizen activist
• Depart with a plan to advocate for your job, your company and your industry