Ronald Shamah, Vice President, leads Sapient Interactive’s New York office. In that capacity, he oversees Sapient’s business across strategy, creative, media and technology. Ronald also plays a lead role in running Sapient’s media services function including strategy, planning and buying. He has long standing relationships with the publisher community that consistently provides access to differentiated opportunities across Display, Search, Mobile, Video and Social Media.

Prior to joining Sapient, Ronald was responsible for interactive marketing at Citibank, where he played a lead role in building the direct bank. During this tenure, Citibank Direct acquired $15B in consumer deposits within 18 months. Ronald has fifteen years professional experience, with ten years of demonstrated success in marketing, interactive services, customer acquisition and business development. He has a track record of success and innovation, creating and managing marketing programs and processes that drive customer acquisition, satisfaction and retention.

Ronald holds an MBA from the Peter J. Tobin School of Business at St. John’s University.

Technology, Business, Business Leadership, Social Media,