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Ross Shafer      

Hilarious Motivator, Change Expert, Six-Time Emmy Winner; and Best-selling Author

ROSS SHAFER is a 6-time Emmy Award Winning Comedian and Writer. Pretty good for pet shop manager moonlighting as a comedian. In l984, a local TV station saw him and decided to hire him as an on-air host. Ross’ unconventional style was soon spotted by the networks and he moved to Hollywood to host talk/game shows for ABC, Fox, USA, and Comedy Central.

What Ross gleaned most from show business was how TV and movies reacted to emerging trends and human behavior shifts. So in l994, he began studying how customer emotional connections affected organizational growth (or extinction). 

To that end, he has written 14 H.R. training films on customer service, motivation, and leadership.  He is also the author of nine books, including his two newest BEHAVE LIKE A START UP…and SUCCESS: IT’s ON YOU.

Today, Ross is one of the most sought after keynote speakers on the subjects of Customer Empathy, Personal Motivation, Leadership and Business Relevance.

Speech Topics

Inspirational/Human Resources:


How to Stay Relevant in Business

We all saw globally-recognized brands shrink or die during the recession. Conversely, we witnessed young, nimble companies swoop in to dominate market share.

Could that happen to you? Ross dissects the reasons for the staggering success stories—and he pinpoints the warning signs that were ignored by those who failed.

Remaining Relevant (to your customers and team members) is the ONLY way to substantially grow your organization during a recovery. If you’re relevant, you can take market share away from your competition. But it won’t be easy. You will have to accelerate your “A” Game to earn that market share. And, you will have to re-double your efforts to retain the base you already have. ??Ross unveils inspiring case studies that span the landscape of retail, manufacturing, B2B, construction, and healthcare. He describes what it will take for your organization to reap incredible rewards during “The Recovery.”

Grab More Market Share

How To Wrangle Market Share From Lazy Competitors

The world’s top economists are predicting a dismal 1-2% average growth through 2015. So, the only way to grow your organization is to take market share away from your lazy competitors. Ross can show you how progressive companies are getting 15-25% growth; even when their available market is stagnant or declining.

The Urgent Company - Urgency in Business

Short attention spans, ubiquitous broadband and over 1-Billion smart devices have not only changed the pace of disseminating information, but it has allowed our time-starved society to expect their every desire to be within grasp, “On-Demand.”

  • Clients, customers, and suppliers expect on-demand answers, same day delivery, and overnight results.
  • Stakeholders want executives who can respond to shifting market conditions at the speed of text.
  • Team members yearn for their achievements to be recognized more quickly...and more often. Or, as you know, they have no compunction about bolting to an empathetic competitor.
  • Social media can marshal a virtual army of friends (or foes) who can either enhance (or destroy) your company’s reputation; sometimes within minutes.

Nobody Moved Your Cheese

High energy and hilarious keynote - perfect for setting the opening tone or the closing message for your conference. From small town pet shop Emmy award winning TV renowned business author and speaker, Ross is a fierce proponent of taking personal responsibility (and being accountable) for what happens in your professional and personal life.

The Ultimate Emcee


Ross hosts a select number of multi-day events for his high-end clients each year.

Because Ross is a trained talk and game show host (helmed over 1,000 network broadcasts) he is the perfect choice for moderating your executive panel discussions and complex award banquets. Ross will keep the programs lively and on task; drawing on his vast experience and lightening wit to navigate (and rescue) even the most unpredictable situations.


Ross is adept at handling back-to-back breakout sessions that may feature a myriad of presenters. He has hosted such luminaries as President George Herbert Walker Bush, Jack Welch, Colin Powell, Bob Dole, James Carville, Larry Bossidy, Tom Peters, Marcus Buckingham, and Archbishop Desmond Tutu, to name a few. Since many high profile presenters are more comfortable being interviewed by a “pro,” Ross is able to show the utmost respect from the opening introduction throughout the Q & A - yet he doesn’t shy away from the probing questions your people want answered.


Finally, Ross is a popular favorite for hosting custom game shows. Not only do these formats lend themselves to imparting important training information about your company (in a fun way), they also encourage participation of the entire audience. Ask us how Ross and his game partners at (Game Show America) can create a custom “TV” show for you.

Are You Relevant? 12 Reasons Smart Organizations Thrive in Any Economy

Ross Shafer: Ultimate MC

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