Russell S. Winer is the William Joyce Professor of Marketing at the Stern School of Business, New York University. He received a B.A. in Economics from Union College and an M.S. and Ph.D. in Industrial Administration from Carnegie Mellon University. He has authored over 70 papers and 4 books in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing. Professor Winer is currently a Senior Editor for Marketing Science and has served two terms as the editor of the Journal of Marketing Research. He is a past Executive Director of the Marketing Science Institute in Cambridge, Massachusetts. Professor Winer is a founding Fellow of the INFORMS Society for Marketing Science and is the 2011 recipient of the American Marketing Association/ Irwin/McGraw-Hill Distinguished Marketing Educator award.

Business Professor