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Sabena Gupta      

Director of Brand Strategy at the New York Times

Sabena Gupta is Director of Brand Strategy and Marketing at the New York Times.

In just four years at the New York Times, Gupta has risen from associate brand strategist to director of brand strategy. She helped develop marketing for product launches including the Modern Love podcast, “The Truth Is Hard” and “The Truth Has a Voice” campaigns which debuted at the 2017 Oscars and 2018 Golden Globes, respectively, and the first-ever Brand Book outlining organization-wide strategy.

Previously, Gupta worked at AKQA, starting as an associate, working her way up to account executive. Prior to working at AKQA, she was a research associate at Oxeon Partners.

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30 Under 30 2019: Marketing & Advertising

Strategy Director, Giant Spoon. more. Arielle Gross, 29. Business Lead, Facebook. more. Sabena Gupta, 27. Director of Brand Stategy, New York Times. more.

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