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Sabine Heller  

CEO of invitation only social community ASMALLWORLD, and Editor at large at and Purple.

Ms. Sabine Heller has been the Chief Executive Officer at ASMALLWORLD Holdings Inc., since August 2011 and has been its President since October 2010.

Ms. Heller has a background in strategy, digital media, content and advertising. She also serves as an editor at large at Vogue Italia and Purple Fashion Magazine, and contributes to The Huffington Post.

She served as Chief Operating Officer of ASMALLWORLD. She has been with ASMALLWORLD since 2006, when she was contracted to launch and edit its magazine.

Previously, she established and headed a boutique strategy and marketing practice, specializing in small to mid-size companies in the luxury, fashion and media space.

She also founded The Villency Emerging Fashion Program, collaborating with top American fashion houses like Proenza Schouler and Derek Lam. Prior to that, she served as the Vice President of Marketing and Advertising at Maurice Villency/Roche Bobois US, where she led an initiative to re-brand the 80-year-old luxury home company.

She launched her career in 1998 as a founding member of the management team at UGO Networks, an 18-34 year old male focused digital entertainment platform with 28 million unique users, that was acquired by Hearst Media in 2007.

Ms. Heller has been on the cover of Brandweek as their Guerilla Marketer of the Year, as well as winning the Tribeca Film Festival√Ęs Razor√Ęs Edge, Revolution and CIPRA awards for excellence in creative marketing.

She has spoken at the International Conference for Brand Identity and Package Design, and at the Digital Hollywood Conference.

Projects that she has launched - from magazines to ad campaigns - have been written about in a wide range of publications including the Wall Street Journal, W and

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