Just 32 when she became managing director of W&O, formerly a major events-management agency in the United Kingdom, Sallie Coventry oversaw a team of 35 and controlled an annual budget of more than US$25 million. In three years, she guided her key accounts to double-digit growth.

Coventry now heads up the Richmond, U.K.-based IBTM global events portfolio for Reed Exhibitions. She is guiding the group of shows through a significant transition period of name and format changes -- an evolution that, if successful, could prove an industry model for tailoring the scope of a trade show to the market it serves. Coventry oversees the former European Incentive, Business Travel and Meetings Exhibition, now IBTM World, as well as IBTM shows in Africa, America, Arabia, China and India, among other shows.

Women in Business, Management, Marketing, Hospitality, Female Leadership, Organization,