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Sallie Fraenkel
Sally Fraenkel is Executive Vice President of Corporate Development and Industry Relations for SpaFinder Wellness Inc.
the world's largest spa and wellness media and marketing company.
Fraenkel joined SpaFinder Wellness in 2004, bringing more than 20 years of marketing experience and a lifelong passion for wellness to the company. In her current position, Sallie has helped shape the company during a period of exponential growth and plays a leading role in the development of the company’s wellness initiatives and Worklife Wellness programs. A regular broadcast commentator, her expertise spans the fields of health and holistic living, and she has traveled the world as a spokesperson for SpaFinder Wellness, sharing her knowledge with industry leaders and media.
Prior to joining the company, Sallie was senior vice president of Showtime Networks, directing retail and sell-through distribution and marketing. She was also instrumental in creating merchandising and licensing strategies for Showtime’s original series.
Sallie is a graduate of Penn State University, and in 2004 was accorded a Distinguished Alumni Award. She has also served on the Board of Trustees of the Maryland Institute College of Art. She is a self-admitted foodie and can be found in a Pilates studio as often as possible.
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