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Sally Hogshead        

Marketing, Persuasion & Personal Branding Expert; Author of "How the World Sees You"

Growing up with the last name Hogshead would give anyone a quirky point of view.

After graduating from Duke University, Sally Hogshead skyrocketed to the top of the advertising elite, creating TV commercials for brands like Nike and Coca-Cola.

At age 24, she was the most award-winning copywriter in the U.S. By 27, she’d opened her first ad agency in Los Angeles. And at 30, her work was hung in the Smithsonian Museum of American History.

Today, Sally Hogshead writes New York Times bestsellers on the science of fascination… why we’re impressed by certain people and brands.

She has twice been named the #1 Global Brand Guru, and frequently appears on NBC’s morning show, TODAY. The press described her as a “superstar” and “force of nature” who “changed the face of North American advertising.”

Hogshead is the creator of the Fascinate® Test, the first personal brand measurement, which identifies your most fascinating and impressive qualities. More than one million professionals have taken her test, including leaders in companies such as Facebook, Porsche, NASA, and Twitter.

Sally Hogshead is one of only 189 professional living speakers to be inducted into the Speaker Hall of Fame® …the industry’s highest award for professional excellence.

Sally’s mission in life is to bring back the hogshead as a unit of popular measurement in the U.S.

Speech Topics


How to Create a Fascinating Brand in Social Media and Beyond We live in a world with ADD. While the average attention span used to be 20 minutes today, the average attention span is roughly 9 seconds. Nine seconds. That’s the same as a goldfish! You might only get 9 seconds to communicate a message… especially in social media.

Lesson one: Stand out, or don’t bother.

Sally Hogshead has developed a research-based system to make individuals and companies more fascinating. Drawing upon her 20 years of award-winning brand experience, and proprietary market research published in 14 languages, Sally teaches her step-by-step system for harnessing a consumer’s attention.

Your audience will experience a thrilling journey through neurology, economics, history, and the science of the brain’s hardwired fascination advantages. They will learn how to:

  • Build trust and respect, using the brain’s hardwired patterns
  • Out-think the competition, rather than out-spend them
  • Build word-of-mouth excitement in marketing and social media
  • Increase prices and drive bottom-line growth
  • Create raving, loyal fans
  • Have the biggest budget OR be the most fascinating

The Fascination Destination: Unlocking Your Personality's Natural, Hardwired Strengths

You can fascinate—Sally Hogshead's research proves it. Drawing upon her studies of almost 100,000 people, Sally reveals how to persuade customers and co-workers, using your personality's natural, hardwired advantages. You don't learn how to be fascinating. You unlearn how to be boring.

When you activate your natural fascination advantages, people completely focus on you. They're not checking emails or thinking about their next meeting. In this state of fascination, they're more likely to respect you, remember you, and buy from you.

THE 9-SECOND FASCINATION STATEMENT: How to Introduce Yourself with Value

Sally Hogshead estimates that roughly 90% of introductions fail to engage a conversation, let alone a relationship. In fact most of the time, when we introduce ourselves to a prospective client or contact, were actually damaging our personal brand.

Why? Because too few people realize how to immediately communicate their value.

In this innovative and interactive session, Sally will teach each person in your audience how to highlight his or her own personality advantage. A recent pilot study for Unilever demonstrated that after the study, participants were 34% more confident in their introduction.

By the end of this session, every participant in the room will have created their own 9-second elevator pitch to earn respect and interest. Participants learn how to identify their unique advantages, and articulate this more clearly in all areas of their professional brand.

CAPTIVATE YOUR CUSTOMER: How Fascinating Companies Win the Moment

When you fascinate your customers, theyre more likely to remember you, buy from you, and rave about you. Yet in todays distracted and competitive environment, most messages are either forgotten or ignored.

In a competitive market, the most fascinating option always wins. How will your participants compete, and win?

Sally's research uncovers new trends in how the brain establishes patterns of loyalty and respect. For example, she discovered that by applying certain hardwired triggers, a fascinating brand can charge up to four times more than its competitors.

Taking audiences on a high-velocity journey through neurology, economic, and pop culture, Sally handpicks case studies and shares custom audience analysis. Participants will be buzzing long after the keynote ends, inspired by new ideas to transform their business.

HOW TO FASCINATE: From First Impressions to Lasting Value

We live in a distracted world. The average attention span is just 9 seconds. Yet if we only have 9 seconds to communicate value, how do we break through? To stop the distraction, and engage a listener, we must create moments of intense focus.

Yet when we do break through-when we use our personality advantages to connect and communicate-the results are extraordinary.

Sally Hogshead teaches audiences how to communicate and add value in the first 9 seconds. Participants learn how to fascinate, to become more memorable and valued.

When companies learn how to fascinate, their products become more desirable, their customers turn into advocates, and their best employees never want to leave.

Sally explores the science of personal branding, based her original research of 100,000 people. Audiences will learn how to:

  • Identify their personalitys top advantage

  • Make stronger first impressions

  • More quickly earn respect and trust

  • Increase value among co-workers

This is a powerful, funny, high-energy presentation, filled with interaction. Each participant discovers his own unique advantage to be heard and remembered.


The Invisible Close's Lisa Sasevich Pairs with Sally Hogshead to ...
In her new podcast, "How to Fascinate," which is episode 9 of "Boost Your Sales and Lifestyle," Queen of Sales Conversion Lisa Sasevich interviews bestselling ...

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