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Sally Hogshead      

Marketing, Persuasion & Personal Branding Expert, Leading Authority on Fascination, Author of "How the World Sees You"

Sally Hogshead believes the greatest value you can add is to become more of yourself.

World-class branding expert Hogshead has discovered a new way to measure how people perceive your communication. Find out what makes you intensely valuable to others, so the world will see you at your best.

Sally rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Hogshead won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from the start of her career, winning almost every major international advertising award.

Hogshead is the creator of The Fascination Advantage® Assessment: the world’s first personality assessment that measures what makes someone most engaging to others. Unlike Myers-Briggs or StrengthsFinder, this test is not about how you see the world – but how the world sees you.

The science of fascination is based on Sally’s decade of research with 250,000 initial participants, including dozens of Fortune 500 teams, hundreds of small businesses, and more than a thousand C-level executives. The Fascination Advantage® system has helped hundreds of thousands of participants discover their natural advantages of persuasion.

Sally further explores the science of fascination in her internationally-acclaimed book, Fascinate: Your 7 Triggers to Persuasion and Captivation (HarperBusiness, 2010), which explains the irresistible influence of fascination in the world of business and thought leadership. Fascinate has been translated into more than 14 languages, with praise from thought leaders such as Seth Godin and Tom Peters.

Her book, How the World Sees You: Discover Your Highest Value Through the Science of Fascination (HarperBusiness, 2014), applies the principles of Fascination Advantages to understanding personal brands. Readers will find out which personality traits are most valuable to others, so that the world will see them at their best and they will know exactly how to describe their highest value. She has also written a New York Times bestseller, FASCINATE: How to Make Your Brand Impossible to Resist (HarperBusiness, 2016).

Sally frequently appears in national media, including NBC’s Today show and the New York Times. She was recently inducted into the Speaker Hall of Fame, the industry’s highest award for professional excellence.

Speech Topics

HOW TO FASCINATE: From First Impressions to Lasting Value

We live in a distracted world. The average attention span is just 9 seconds. Yet if we only have 9 seconds to communicate value, how do we break through? To stop the distraction, and engage a listener, we must create moments of intense focus.

Yet when we do break through-when we use our personality advantages to connect and communicate-the results are extraordinary.

Sally Hogshead teaches audiences how to communicate and add value in the first 9 seconds. Participants learn how to fascinate, to become more memorable and valued.

When companies learn how to fascinate, their products become more desirable, their customers turn into advocates, and their best employees never want to leave.

Sally explores the science of personal branding, based her original research of 100,000 people. Audiences will learn how to:

  • Identify their personalitys top advantage

  • Make stronger first impressions

  • More quickly earn respect and trust

  • Increase value among co-workers

This is a powerful, funny, high-energy presentation, filled with interaction. Each participant discovers his own unique advantage to be heard and remembered.

CAPTIVATE YOUR CUSTOMER: How Fascinating Companies Win the Moment

When you fascinate your customers, theyre more likely to remember you, buy from you, and rave about you. Yet in todays distracted and competitive environment, most messages are either forgotten or ignored.

In a competitive market, the most fascinating option always wins. How will your participants compete, and win?

Sally's research uncovers new trends in how the brain establishes patterns of loyalty and respect. For example, she discovered that by applying certain hardwired triggers, a fascinating brand can charge up to four times more than its competitors.

Taking audiences on a high-velocity journey through neurology, economic, and pop culture, Sally handpicks case studies and shares custom audience analysis. Participants will be buzzing long after the keynote ends, inspired by new ideas to transform their business.

THE 9-SECOND FASCINATION STATEMENT: How to Introduce Yourself with Value

Sally Hogshead estimates that roughly 90% of introductions fail to engage a conversation, let alone a relationship. In fact most of the time, when we introduce ourselves to a prospective client or contact, were actually damaging our personal brand.

Why? Because too few people realize how to immediately communicate their value.

In this innovative and interactive session, Sally will teach each person in your audience how to highlight his or her own personality advantage. A recent pilot study for Unilever demonstrated that after the study, participants were 34% more confident in their introduction.

By the end of this session, every participant in the room will have created their own 9-second elevator pitch to earn respect and interest. Participants learn how to identify their unique advantages, and articulate this more clearly in all areas of their professional brand.

The Fascination Destination: Unlocking Your Personality's Natural, Hardwired Strengths

You can fascinate—Sally Hogshead's research proves it. Drawing upon her studies of almost 100,000 people, Sally reveals how to persuade customers and co-workers, using your personality's natural, hardwired advantages. You don't learn how to be fascinating. You unlearn how to be boring.

When you activate your natural fascination advantages, people completely focus on you. They're not checking emails or thinking about their next meeting. In this state of fascination, they're more likely to respect you, remember you, and buy from you.


How to Create a Fascinating Brand in Social Media and Beyond We live in a world with ADD. While the average attention span used to be 20 minutes today, the average attention span is roughly 9 seconds. Nine seconds. That’s the same as a goldfish! You might only get 9 seconds to communicate a message… especially in social media.

Lesson one: Stand out, or don’t bother.

Sally Hogshead has developed a research-based system to make individuals and companies more fascinating. Drawing upon her 20 years of award-winning brand experience, and proprietary market research published in 14 languages, Sally teaches her step-by-step system for harnessing a consumer’s attention.

Your audience will experience a thrilling journey through neurology, economics, history, and the science of the brain’s hardwired fascination advantages. They will learn how to:

  • Build trust and respect, using the brain’s hardwired patterns
  • Out-think the competition, rather than out-spend them
  • Build word-of-mouth excitement in marketing and social media
  • Increase prices and drive bottom-line growth
  • Create raving, loyal fans
  • Have the biggest budget OR be the most fascinating


The Invisible Close's Lisa Sasevich Pairs with Sally Hogshead to ...

In her new podcast, "How to Fascinate," which is episode 9 of "Boost Your Sales and Lifestyle," Queen of Sales Conversion Lisa Sasevich interviews bestselling ...

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