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Sam Conniff  

Co-founder and Chairman Livity

Sam Conniff is a social entrepreneur, and the co-founder and Chairman of Livity, a 'more than profit' socially responsible youth marketing agency, described by Coca Cola as their ""marketing agency with a youth club in the middle of it"".

As well as delivering socially innovative campaigns for clients including Google, Coke, BBC, O2, PlayStation, Blackberry and the 2012 Olympics, Sam runs an office directly engaging over 1,000 young people every year, unlocking potential and changing lives for some of the most opportunity poor young people in London.

Sam believes in sustainable ideas for social change and flies the flag for social as well as financial profit.

Sam is also a RSA Fellow, one of Courvoisier's Future 500, one of Striding Out’s Future 100, twice an Ernst & Young Entrepreneur of the Year finalist, Executive Producer of the multiple award winning, multi-platform Dubplate Drama, a Cabinet Office Social Enterprise Ambassador for three years, a school governor and a trained chef.

Sam avoided university in favour of starting Don't Panic, now a global youth culture community and brand.


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