Cooking Vinyl’s Head of Digital Sammy Andrews has a long history at the forefront of the digital landscape. Having gained a 360 degree view of the music industry through her background as a concert promoter, artist manager and independent record label founder, Andrews took on a position as Head of Digital at the record division of 19 Entertainment, though her remit there expanded beyond music to cover brands including the Beckhams, the England football team and Honda. In addition, Andrews has led her own digital consultancy firm, Sabotage New Media since 2008: she’s worked with a broad range of artists and organisations including Annie Lennox, Robyn, Skunk Anansie, the Camden Rocks music festival, the Mama group, the United Nations and Comic Relief. A long standing outspoken advocate of the value the digital revolution can bring to bands, brand and organisations she’s proven on many occasions that data is key to understanding and effectively marketing to your audience in this brave new world. Sammy currently heads up Cooking Vinyl’s thriving digital department looking after campaigns including Billy Bragg, The Prodigy, Marilyn Manson, The Subways, Carl Barat, Royksopp and many more as well as driving the companies overall digital strategy. Sammy was named in Music Week’s 2015 30 Under 30 list.