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Santi Pochat      

Head of Social Lab at Google

Santi is the Head of Social Lab at Google a cross functional group dedicated to best in class digital/social marketing. He was previously an EVP at Edelman where he led teams for companies like Unilever, Campbells, Facebook and leading the Samsung US business. Prior to that he managed social/digital marketing as a Director at Verizon.

His work has been awarded 9 Cannes Lions, 1 Effie and the first ever Tribeca Film Festival “Tribeca X Award” amongst other awards. Unusual highlights include releasing Jay-Z and Rihanna albums, working with C-Suite executives before facing striking miners, and crafting a global communication strategy in the face of the largest consumer electronics recall in history.

He is originally from Argentina and lives in San Francisco with his wife and son.


Up To Speed
added about 1 month ago


Google’s Head of Social Lab Urges Brands to Listen More Actively

In a time of a pandemic and protests, social conversations are changing at a fast-paced speed. Marketers trying to keep up are taking action to carefully navigate these social conversations—for example, avoiding scheduling posts in case these coincide with ill-timed news. Santiago Pochat, Head of Social Lab at Google, delves into how his team is leaning into emerging social trends to promote well-being and shares advice on how brands can avoid potential pitfalls.

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