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Sara Panton      

CEO & Co-Founder of Vitruvi

Sara started her business career while in her first year of medical school where she worked late at night to create the concept for a brand that would allow people to weave the benefit and science of scent throughout their days. Using her understanding of indigenous botanicals from years of working with Nobel Peace Prize nominated charity and her degree in Global Health, Sara created a collection of essential oil products and designed them with her love for design. She and her brother Sean Panton launched the premium essential oil company vitruvi during her second year of medical school and after experiencing fast growth she quit school to run the business full time. After four years in business vitruvi is now sold in 300+ stores internationally and is a leading brand in the natural cosmetics movement and the leading direct to consumer essential oil brand in the United States.

In Summer of 2016 vitruvi partnered with Vega cofounder Charles Chang. Sara now leads the growth of the vitruvi brand globally as well as consults with companies internationally that innovate in the industries of beauty, fashion, technology, and social good. Contributing to a global community is still Sara's passion - she sits on the board of UNICEF Innovation, is a board member and advisor to the SFU Chang Innovation Centre, as well as the United Nations Women's Entrepreneurship group, and is a member of the Campaign for Safe Cosmetics.

Her work as been featured in Vogue, Forbes, Harpers Bazaar, Fast Company, Architectural Digest, W Magazine, Women's Health, NYLON, Monocle, Well + Good, Brit+Co, Refinery29 and Coveteur to name a few. She has worked closely with companies to take the wellness category mainstream through partnerships with Sephora, Violet Grey, Revolve, CAP Beauty, Goop, Anthropologie, Madewell, Urban Outfitters, and Nordstrom.

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